Brand Marketing Executive role at Immediate supporting brand marketing for MadeForMums. Engaging in cross - functional collaborations and ensuring consistent high - impact brand activities.
About the role
- Area Marketing Director for Abbott advancing healthcare marketing strategy across Latin America and Canada. Leading a high-performing regional marketing team to drive business growth and customer engagement.
Responsibilities
- Define the regional marketing strategy and annual marketing plan for Latin America and Canada
- Identify medium‑term market opportunities and prioritize initiatives that maximize portfolio growth and profitability
- Lead lifecycle management across all phases—from market need identification through launch, adoption, optimization, and product discontinuation
- Direct the planning, execution, and measurement of product and solutions launches across the region
- Build strategic relationships with medical societies, industry associations, key opinion leaders, and C‑suite stakeholders across the healthcare ecosystem
- Lead the development of customer engagement programs, brand awareness initiatives, and regional market assessments in partnership with Global Marketing
- Build long‑term functional capabilities in areas such as market analytics, digital marketing, customer insights, and competitive intelligence
Requirements
- Bachelor's degree required, master’s degree strongly preferred
- Minimum 7 years of related work experience in marketing, sales, or commercial enablement functions
- 10+ years of experience, with minimum 3 years of people management experience preferred
- Marketing experience in the Healthcare industry in a multinational company and Latin American markets
- Working knowledge of finance and sales functions
- Exceptional communication and presentation skills
- Fluent in English and Spanish (written and spoken); Portuguese and French‑Canadian preferred
- Strong strategic thinking, cross-functional leadership, project management, and market insight capabilities.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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