Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
About the role
- Director of US Marketing driving Abbott’s success in the Structural Heart TAVI portfolio. Overseeing marketing strategy development, sales, and product launch initiatives for market growth.
Responsibilities
- The US Director of Marketing is the core marketing owner and driver of the success for the Abbott, Structural Heart, TAVI portfolio.
- This is a general management and team leadership role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division.
- Maintain US product/ solutions/ clinical applications expertise for products/franchises.
- Provide on-going support of new product/ solutions/ clinical applications development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.
- Collaborate effectively with cross-functional teams to identify synergies, best practices and elevate the marketing team's output and effectiveness.
- Create demand for ABT TAVI products and create tools to support the annual US Commercial sales plan.
Requirements
- Bachelor’s degree or equivalent experience required
- MBA or Master’s degree is preferred
- 10+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position
- Possess understanding of the technology and capabilities of the Division's products
- Strong understanding of market and customer dynamics and understanding of sales processes
- Knowledge of regulations and standards affecting medical devices/diagnostics
- Ability to develop, rationalize and present strategy
- Strong managerial skills relative to time, budget and people
- Can work independently, in groups, and cross-functionally
- Ability to apply analytical thinking, problem-solving skills and critical-thinking skills
- Comfortable to make decisions where there are competing demands
- Clearly, concisely and accurately communicates whether verbal, written or in presentations
- Strong aptitude to use various types of databases and other computer software.
Benefits
- Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
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