Marketing Director leading omnichannel marketing campaigns for Elevance Health. Transforming marketing strategy with a focus on customer engagement and retention priorities.
About the role
- B2B Marketing Executive planning and executing multi-channel campaigns for 3P Learning's education products. Collaborating with internal teams to drive business growth and engage schools and educators.
Responsibilities
- Plan, coordinate, and execute multi-channel campaigns (email, social, web, landing pages) within budget and timelines
- Contribute to lead generation (MQLs) and improve conversion rates
- Support cross-sell, upsell, and renewal strategies to drive customer lifetime value
- Monitor and optimise campaign performance, including CPC, engagement metrics, and conversion rates
- Analyse campaign data and provide insights to inform future strategy
- Coordinate event logistics and support event strategy and execution
- Collaborate effectively with internal stakeholders, including Sales, Product, and Global Marketing teams
- Manage competing priorities and projects within tight deadlines
- Stay up to date with the education market, industry trends, and competitive landscape
- Bring fresh thinking and creativity to all marketing initiatives
Requirements
- Bachelor’s degree in commerce specialising in marketing (or similar) is preferred
- 3–4+ years’ experience in B2B marketing roles such as Marketing Coordinator/Executive or similar
- Sound experience with marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)
- Strong written and verbal communication skills
- High level of attention to detail and organisational skills
- Ability to analyse data and make insights-driven recommendations
- Proficiency in Microsoft Office, particularly Excel
- Experience working and communicating with various stakeholders
- Working knowledge of social media publishing, content management systems, and reporting tools (e.g., Hootsuite, Meta Business Suite, Canva)
- Prior experience in event planning and project coordination is a plus
Benefits
- 3 additional “purpose days” of paid leave each year
- Bonus schemes
- Complimentary access to our learning products
- Our Giving Back Program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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