Technical Product Manager for 1-800 Contacts leading MarTech ecosystem strategies and optimizing marketing technology. Collaborating with stakeholders to enhance customer engagement, personalization, and automation.
Responsibilities
Define and evolve the vision for the MarTech ecosystem, aligning with marketing and customer experience strategies.
Own the roadmap for marketing systems (CRM, CDP, CMS, and MarTech AI), prioritizing initiatives that drive business value.
Identify innovation opportunities to support personalization, automation, and data-driven marketing.
Gather and translate business requirements into detailed user stories and technical specifications.
Maintain and prioritize the MarTech product backlog to balance impact, feasibility, and strategy.
Communicate roadmap updates and progress transparently to stakeholders.
Serve as the liaison between marketing stakeholders and technical teams.
Facilitate alignment between systems administrators, engineers, vendors, and business users.
Partner with IT and data teams to ensure scalable, secure, and compliant solutions.
Drive adoption and maximize value from marketing platforms through enablement, documentation, and training.
Monitor system performance and user experience, identifying areas for optimization and ROI improvement.
Guide solution design by understanding platform architectures, APIs, data models, and integration patterns.
Collaborate on build vs. buy decisions and contribute to solution architecture and implementation planning.
Stay current on industry trends, emerging technologies, and MarTech best practices.
Requirements
5+ years in product management, technical program management, or systems-focused roles.
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