Lead eCommerce marketing strategy and execution for 1-800 Contacts. Shape the online contact lens buying experience and drive growth across digital platforms.
Responsibilities
Lead the creation and execution of eCommerce marketing strategies for both new and repeat customers across web and app
Define the vision for the next generation of the online contact lens buying experience
Engage and convert customers who have never purchased contacts online through data-driven marketing and sales strategies
Design end-to-end sales funnels that guide customers seamlessly from first impression to completed purchase
Own the product catalog, optimizing how products are displayed — including reasons-to-believe (RTBs), imagery, descriptions, and categorization
Collaborate with marketing teams to maximize the conversion of paid and organic traffic
Partner cross-functionally with marketing, pricing, and operations to execute high-impact campaigns, promotions, and offers
Work with marketing and technology teams to integrate personalization, AI, and machine learning into the customer shopping experience
Continuously analyze and improve by gathering user feedback, monitoring industry trends, and studying competitor activity
Plan, test, and scale new ideas through thoughtful experimentation
Requirements
5+ years of experience leading cross-functional teams in eCommerce or web sales
Bachelor’s degree in Marketing, Business, or a related field
Proven experience with A/B testing and data-driven decision-making
Strong project management skills, with the ability to balance multiple priorities in a fast-paced environment
Benefits
Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
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