Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- VP of Field Marketing at Sky Zone driving local market strategies and engagement for indoor entertainment parks. Leading team development and community support initiatives across multiple locations.
Responsibilities
- Developing and owning the comprehensive field marketing strategy that drives awareness, trial, and repeat visitation at the park level
- Partnering with the Commercial, Operations, and Development teams to align marketing initiatives with business objectives
- Aligning with Finance on budgeting, forecasting, and P&L management for field marketing investments
- Establishing KPIs and measurement frameworks to evaluate effectiveness and ROI
- Leading creative agency collaboration to develop and refine local marketing tactics
- Leading the development and execution of new park opening strategies, including pre-opening buzz, grand opening campaigns, and ramp-up programming
- Creating standardized playbooks and toolkits for pre-opening marketing, grand openings, and ongoing activation
- Building launch calendars and checklists that guide local teams through critical opening milestones
- Creating acquisition integration playbooks to rebrand and relaunch acquired parks under the Sky Zone banner
- Providing hands-on support for high-priority openings to ensure flawless execution of launch plans
- Designing community engagement programs that drive grassroots awareness and partnerships (schools, youth sports, corporate wellness, etc.)
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree preferred
- 12+ years of marketing experience, including at least 5 years in field marketing leadership roles ideally supporting franchise systems
- Proven success in B2C field marketing within retail, hospitality, recreation, travel, or restaurant industries; background in family entertainment, youth sports, or active lifestyle brands preferred
- Experience developing and scaling multi-unit marketing programs that drive consistent local execution
- Demonstrated success launching new locations and markets with measurable growth results
- Experience leading distributed teams across diverse markets and geographies ideally with a track record of building high-performing teams from the ground up
- Ability and willingness to travel ~50%, including some weekends for park openings and events
- Established relationships with local marketing agencies and vendor networks considered a bonus
- Experience in private equity-backed or high growth environments highly preferred
- Strategic thinker with the ability to translate vision into actionable, measurable plans
- Strong project manager who balances strategy with hands-on execution
- Deep understanding of local market dynamics and expertise in community engagement and grassroots marketing
- Analytical mindset with proven experience using data to drive decisions and optimize performance
- Exceptional cross-functional communicator with the ability to influence, motivate, and align diverse teams
- Ability to remain stationary for extended periods while working on a computer and communicating effectively via phone and Teams, with or without reasonable accommodation
- Ability to move around and position oneself appropriately during park visits, events, and meetings, with or without reasonable accommodation.
Benefits
- medical, dental, and vision coverage
- 401k plan with company matching
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