Hybrid VP of Field Marketing

at Sky Zone

• Job title: VP of Field Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $200,000 - $225,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Dallas, United States

About the role

• VP of Field Marketing at Sky Zone driving local market strategies and engagement for indoor entertainment parks. Leading team development and community support initiatives across multiple locations.

Responsibilities

• Developing and owning the comprehensive field marketing strategy that drives awareness, trial, and repeat visitation at the park level
• Partnering with the Commercial, Operations, and Development teams to align marketing initiatives with business objectives
• Aligning with Finance on budgeting, forecasting, and P&L management for field marketing investments
• Establishing KPIs and measurement frameworks to evaluate effectiveness and ROI
• Leading creative agency collaboration to develop and refine local marketing tactics
• Leading the development and execution of new park opening strategies, including pre-opening buzz, grand opening campaigns, and ramp-up programming
• Creating standardized playbooks and toolkits for pre-opening marketing, grand openings, and ongoing activation
• Building launch calendars and checklists that guide local teams through critical opening milestones
• Creating acquisition integration playbooks to rebrand and relaunch acquired parks under the Sky Zone banner
• Providing hands-on support for high-priority openings to ensure flawless execution of launch plans
• Designing community engagement programs that drive grassroots awareness and partnerships (schools, youth sports, corporate wellness, etc.)

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree preferred
• 12+ years of marketing experience, including at least 5 years in field marketing leadership roles ideally supporting franchise systems
• Proven success in B2C field marketing within retail, hospitality, recreation, travel, or restaurant industries; background in family entertainment, youth sports, or active lifestyle brands preferred
• Experience developing and scaling multi-unit marketing programs that drive consistent local execution
• Demonstrated success launching new locations and markets with measurable growth results
• Experience leading distributed teams across diverse markets and geographies ideally with a track record of building high-performing teams from the ground up
• Ability and willingness to travel ~50%, including some weekends for park openings and events
• Established relationships with local marketing agencies and vendor networks considered a bonus
• Experience in private equity-backed or high growth environments highly preferred
• Strategic thinker with the ability to translate vision into actionable, measurable plans
• Strong project manager who balances strategy with hands-on execution
• Deep understanding of local market dynamics and expertise in community engagement and grassroots marketing
• Analytical mindset with proven experience using data to drive decisions and optimize performance
• Exceptional cross-functional communicator with the ability to influence, motivate, and align diverse teams
• Ability to remain stationary for extended periods while working on a computer and communicating effectively via phone and Teams, with or without reasonable accommodation
• Ability to move around and position oneself appropriately during park visits, events, and meetings, with or without reasonable accommodation.

Benefits

• medical, dental, and vision coverage
• 401k plan with company matching