Marketing Manager leading go - to - market strategy for Unith, a conversational AI enterprise. Crafting brand narrative and positioning to elevate the company in an emerging technology market.
About the role
- Marketing leader at Synchrony driving acquisition and retention strategies for dental independent segment. Developing omni-channel marketing plans and collaborating with sales for growth.
Responsibilities
- Lead marketing initiatives that support acquisition, activation, usage, and retention of independent veterinary practices.
- Develop and execute omni-channel marketing plans tailored to independent practices.
- Collaborate with sales leadership to maximize growth opportunities.
- Develop and present marketing strategies and annual calendars.
- Leverage research and analytics to inform marketing strategies.
- Innovate offers and promotional campaigns to increase CareCredit usage.
Requirements
- Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing
- Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns
- At least 2 years of client-facing experience in marketing, sales, or business development
- Experience in consumer marketing
- Willingness to travel up to 20%
Benefits
- Flexible work arrangements
- Opportunity to work from home or in the office
- Bonuses based on performance
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