Marketing leader at Synchrony driving acquisition and retention strategies for dental independent segment. Developing omni-channel marketing plans and collaborating with sales for growth.
Responsibilities
Lead marketing initiatives that support acquisition, activation, usage, and retention of independent veterinary practices.
Develop and execute omni-channel marketing plans tailored to independent practices.
Collaborate with sales leadership to maximize growth opportunities.
Develop and present marketing strategies and annual calendars.
Leverage research and analytics to inform marketing strategies.
Innovate offers and promotional campaigns to increase CareCredit usage.
Requirements
Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing
Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns
At least 2 years of client-facing experience in marketing, sales, or business development
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