CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Lead marketing initiatives that support acquisition, activation, usage, and retention of independent veterinary practices.
- Develop and execute omni-channel marketing plans tailored to independent practices.
- Collaborate with sales leadership to maximize growth opportunities.
- Develop and present marketing strategies and annual calendars.
- Leverage research and analytics to inform marketing strategies.
- Innovate offers and promotional campaigns to increase CareCredit usage.
Requirements
- Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing
- Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns
- At least 2 years of client-facing experience in marketing, sales, or business development
- Experience in consumer marketing
- Willingness to travel up to 20%
Benefits
- Flexible work arrangements
- Opportunity to work from home or in the office
- Bonuses based on performance
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