Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Digital Marketing Analyst orchestrating customer journeys and ensuring brand consistency across multiple channels. Involves campaign planning, execution, and analytics for effective marketing strategies.
Responsibilities
- Orchestrate the customer journey and ensure brand consistency across multiple channels.
- Plan and organize the monthly promotional calendar for the e-commerce site.
- Support the development of offers and seasonal campaigns.
- Ensure coherence across paid media, website, and communications.
- Create and coordinate briefs for design and content.
- Align visual identity and strategy for each promotional action.
- Coordinate and monitor email marketing sends.
- Design automation flows and base segmentation.
- Work closely with the paid traffic team (Meta and Google).
- Ensure alignment between investment and performance.
- Monitor KPIs (conversion rate, ROI, ROAS, average order value).
- Produce reports to support decision-making.
- Collaborate with the commercial and product teams.
- Connect marketing strategies to sales goals.
- Develop influencer and UGC strategies.
- Manage social media channels.
- Create marketing strategies focused on engagement and conversion.
Requirements
- Relevant experience in digital marketing and e-commerce, preferably in the retail or luxury segments.
- Strong proficiency in planning and executing promotional and seasonal campaigns.
- Familiarity with Google Ads, Meta Ads, CRM tools, and email marketing automation platforms.
- Ability to interpret data and strong organizational skills to manage multiple simultaneous campaigns.
- Ability to translate strategies into clear briefs for designers and copywriters.
- Previous experience with specific e-commerce platforms and advanced automation tools.
Benefits
- Remote work
- Occasional in-person meetings in Pomerode/SC
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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