Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- Marketing Coordinator leading the Indication Program for Construtora Tenda, enhancing recruitment strategies and improving partnership with sales teams.
Responsibilities
- Lead and drive the Referral Program, ensuring sustainable growth, commercial relevance, and alignment with the sales funnel;
- Act as the primary partner to commercial leadership, working closely with the sales team to increase participation, referral quality, and conversion;
- Communicate, influence, and engage sales teams, ensuring clarity around goals, incentives, benefits, and visibility of program opportunities;
- Develop and monitor campaigns, rituals, and incentive strategies, strengthening the referral (MGM) channel as a relevant sales avenue for the company;
- Lead a team of 3 people, setting priorities, fostering development, and ensuring consistent execution;
- Track KPIs, dashboards, and program targets, interpreting data to propose practical, results-oriented adjustments and improvements;
- Conduct recurring studies on the customer/referral journey, incentives, communication, and the experience of both referees and referrers, proposing structural improvements when necessary.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related fields;
- Strong commercial profile, with experience in sales teams, growth, commercial engagement, or incentive program management;
- Excellent communication and strong influencing skills, with the ability to mobilize leaders and run rituals and meetings with energy, clarity, and focus;
- Experience leading teams, with strong priority management, organization, and a consistent delivery pace;
- Analytical business mindset, able to interpret data, identify opportunities, and adjust strategies pragmatically;
- Systemic thinking, sense of urgency, autonomy in decision-making, and high adaptability to dynamic scenarios;
- Experience with CRM, referral programs, regional commercial strategies, and/or sales cycle management is a plus.
Benefits
- Meal and Food Vouchers (iFood Benefits available);
- Transportation allowance — available for other roles;
- TendaPrev;
- Annual bonus based on achievement of results.
- Health plan — primary holder pays no monthly fee, only co-payments when used;
- Dental plan — optional;
- Life insurance;
- Wellhub;
- Dr. Alper — free consultations with specialists across various areas;
- Pregnancy program and extended maternity leave;
- Pharmacy partnership/discount.
- Hybrid work model — 2 days per week remote;
- Flexible hours;
- Birthday day off;
- Alo Viva Bem — dedicated employee support channel.
- Education platform;
- Educational subsidy.
- Childcare assistance for mothers;
- Extended paternity leave.
- Discount on Tenda apartments;
- Discount on Cinemark tickets;
- Holiday/Christmas bonus.
Job title
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