Hybrid Portfolio Marketing Manager

Posted 2 days ago

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About the role

  • Portfolio Marketing Manager overseeing execution of enterprise growth-theme campaigns at S&P Global. Collaborating across teams to ensure impactful delivery on time and on strategy.

Responsibilities

  • Operationally own the execution of enterprise growth-theme campaigns from brief through delivery and measurement.
  • Work across divisional marketing teams, content marketing, demand generation, and events to ensure campaigns land with impact.
  • Develop detailed campaign plans including timelines, channel mix, content requirements, audience segmentation, and KPIs.
  • Manage campaign calendars to ensure sequencing aligns with divisional activity and major events.
  • Serve as the operational point of contact between the enterprise hub and divisional marketing teams for campaign alignment.
  • Partner with divisional product marketers to synthesize product-specific capabilities into unified enterprise narratives for each growth theme.
  • Brief and project-manage the creation of campaign assets including thought leadership and digital content.
  • Coordinate paid media, organic social, email nurture, and web activation, ensuring consistent messaging across all channels.
  • Work with Event Governance and divisional teams to embed growth-theme narratives into S&P Global’s major event calendar.
  • Define and track campaign KPIs including pipeline influenced, MQLs generated, engagement rates, and brand lift.
  • Maintain campaign playbooks and templates that codify best practices for enterprise growth-theme campaigns.

Requirements

  • Bachelor’s degree required or equivalent relevant experience; MBA or advanced degree preferred.
  • 5+ years of B2B marketing experience, with at least 4 years in campaign management, portfolio marketing, or integrated marketing roles within financial services, technology, or data/analytics industries.
  • Demonstrated track record of planning and executing multi-channel, cross-functional campaigns that drive measurable pipeline and revenue outcomes.
  • Proven ability to work across matrixed organizations, coordinating with product marketing, content, demand generation, events, and sales teams to deliver integrated campaigns.
  • Strong proficiency in campaign analytics, attribution modeling, and performance reporting; comfort with marketing automation platforms and CRM systems.
  • Exceptional written and verbal communication skills, with the ability to distill complex product capabilities into clear, compelling campaign narratives.
  • Experience managing multiple concurrent workstreams with senior stakeholders across different business units or divisions.
  • Experience in financial data, capital markets, energy, or enterprise software sectors preferred.
  • Familiarity with account-based marketing (ABM) strategies and tools (e.g., 6sense, Demandbase) preferred.
  • Experience working within a hub-and-spoke or center-of-excellence marketing model preferred.
  • Working knowledge of AI-powered marketing tools and willingness to pioneer GenAI-enabled workflows preferred.

Benefits

  • Health & Wellness: Health care coverage designed for the mind and body.
  • Flexible Downtime: Generous time off helps keep you energized for your time on.
  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
  • Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

Job title

Portfolio Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$85,773 - $153,091 per year

Degree requirement

Bachelor's Degree

Location requirements

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