Join marketing team at Bowtie Life Insurance as Senior Officer, leveraging marketing strategies and influencer relationships. Drive brand visibility and manage marketing projects effectively.
About the role
- Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
Responsibilities
- Operate campaigns, initiatives, and projects related to channels such as Google, Meta, TikTok, RTB, Criteo, etc.
- Monitor ad spend and sales results against channel targets, making adjustments as needed.
- Conduct data and results analysis to identify opportunities for improvement.
- Drive continuous improvement of processes and projects in the area, adapting to changes and following new trends.
- Support the planning, development, and execution of the area’s strategy.
- Serve as the point of contact with partners, facilitating operational coordination and support.
- Create and optimize campaigns on Google Ads, Meta, and TikTok.
- Monitor daily and monthly channel results and targets.
- Support tactical channel planning by defining campaign structure and budget allocation according to performance and goals.
- Develop channel performance reports and analyses.
Requirements
- Degree completed in engineering, computer science, mathematics, statistics, marketing, advertising, or related fields.
- Experience with e-commerce.
- Advanced Excel skills.
- Experience with performance media.
- Experience operating performance campaigns on major media channels.
- Preferred qualifications:
- Knowledge of SQL.
- Experience with acquisition campaigns.
- Experience with mobile apps (acquisition and engagement).
- Intermediate or higher proficiency in Spanish for communication with teams and partners.
- Experience managing high investment levels (e.g., over 500,000 per month).
Benefits
- Wellhub | Access to gyms and wellness services nationwide
- Caju | Flexible Visa benefit card
- Medical and Dental coverage (SulAmérica)
- Discount in the app on products sold and delivered by Dafiti
- Dr. Dafiti | Health and wellness program for Dafiti Group employees
- Birthday day off
- Dft Pause | Regular break program
- Life insurance
- Profit-sharing (PPR)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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