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About the role
- VP Affiliate leading Footballco’s affiliate business growth and strategy. Responsible for implementing global strategies and optimizing team performance across all affiliate activities.
Responsibilities
- Implement a 3 year global affiliate strategy, engaging senior stakeholders to ensure alignment with company objectives and broader goals
- Communicate the affiliate strategy effectively within the team and wider associated teams to establish timely delivery of product needs, content delivery and marketing plans
- Conduct market and competitor analysis to identify and exploit affiliate growth opportunities
- Propose new audience research and discovery initiatives to better understand audience desires and intent to purchase
- Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across Footballco brands and markets
- Oversee all Affiliate activity and be accountable for team performance
- Drive operational efficiencies by using data to focus efforts and streamline workflows
- Set up a reporting framework to monitor and analyse affiliate performance (FTDs, CPA, Rev-Share, Post click conversion rates)
- Own and take responsibility for the effective delivery of the affiliate content plans
- Collaborate with Product and Design teams to drive product innovations and development.
- Oversee the sales operation to define a strategy of partners to attract, types of deals to make, backing up negotiations with a data led approach
- Work with revops to set out an affiliate network proposition to expand the affiliate opportunities to other publisher partners
- Foster a culture of experimentation and continuous improvement.
Requirements
- Proven track record of building and growing a $5m+ Affiliate business, ideally within a media business.
- Extensive understanding of affiliate marketing and funnel analysis
- Experience leading teams through growth and transformation
- Previous experience in sports/gaming affiliation advantageous
- Strong leadership and people management skills
- Fluent in analysis and using data to create actionable insights to optimise workflows and output
- Strong stakeholder management skills, able to influence at senior levels
- Excellent negotiation, communication, and presentation skills
- Good knowledge of the affiliate technology landscape
- Strong problem solver with ability to manage and lead the team to push the solution and progress.
Benefits
- Footballco is proud to be an equal opportunity workplace.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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