Analista de Trade Marketing Pleno in hybrid position, enhancing Medcel brand within universities across Brazil.
About the role
- Vice President of Partner Marketing driving strategic growth initiatives and collaborative partnerships for a B2B SaaS company. Overseeing team performance and optimizing marketing strategies based on industry insights.
Responsibilities
- Develop and execute a comprehensive partner marketing strategy that aligns with company objectives and drives measurable growth
- Cultivate and maintain strong, collaborative relationships with key partners to enhance mutual growth and innovation
- Inspire and lead a team of partner marketing professionals, fostering a culture of excellence and continuous development
- Work closely with the Partnerships and Alliances team, sales, product, and other marketing teams to ensure alignment and maximize the impact of partner initiatives
- Design and implement joint marketing programs, campaigns, and events with partners to drive demand generation, product awareness, and lead generation
- Utilize data-driven insights to monitor and analyze the performance of partner marketing activities, optimizing strategies to achieve key performance indicators (KPIs)
- Oversee the partner marketing budget, ensuring efficient allocation of resources for maximum return on investment
- Stay informed about industry trends, competitive landscape, and emerging technologies to keep the partner marketing strategy innovative and relevant
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred
- 12+ years of experience in marketing, with a focus on partner or channel marketing within the B2B enterprise software industry
- Proven leadership experience with the ability to inspire and manage a high-performing team
- Strong experience in demand generation within the SaaS B2B industry
- Strong strategic thinking and problem-solving skills, with a data-driven approach to decision-making
- Excellent communication and interpersonal skills
- Experience working in a fast-paced, dynamic environment
- A strong understanding of digital marketing principles, including ABM, digital marketing, pipeline, and performance metrics
- Demonstrated ability to develop and execute successful partner marketing programs that drive measurable results
Benefits
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Competitive vacation, sick and safe paid time off, paid holidays
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance
- Optional life and AD&D insurance
- Flexible Spending and Health Savings Accounts
- Fitness reimbursement
- Access to Employee Assistance Program
- Group Legal Identity Theft Protection benefit
- Access to 529 Plan
- Commuter benefits
- Adoption & Surrogacy Assistance
- Access to Employee Stock Purchase Plan
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