Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Associate Director leading CAR-T Payer & Value Marketing at Kite Pharma. Shaping strategies that influence payer decision-making and enhance access to innovative cancer therapies.
Responsibilities
- Lead development, execution, and training of all payer-facing tools and resources
- Partner with Health Economics & Outcomes Research (HEOR) and Market Access teams to create cost-effectiveness evidence aligned with payer needs
- Translate clinical and economic data into clear, compelling value propositions for payer audiences
- Oversee the agency of record to ensure timely delivery of high-quality, on-brand, and compliant material
- Manage annual payer marketing budgets and SOWs
- Work closely with Market Access, Brand Marketing, Medical Affairs, GACO and Account Teams to align payer strategies with overall business objectives
Requirements
- Advanced scientific degree (i.e., MD, PharmD, PhD) and 5+ years of experience OR Master’s Degree and 8+ years of experience OR Bachelor’s Degree and 10+ years of experience
- Deep understanding of the reimbursement landscape for CAR-T
- Extensive understanding of the hematology/oncology clinical landscape and cell therapy business
- Expertise in market access, pricing, and financial aspects of the U.S. healthcare system
- Experience developing value platforms and contributing to HEOR evidence generation plans
- Engagement experience with payers, providers, channels, and health policy stakeholders
- Advanced PowerPoint and Excel skills
- Excellent verbal and written communication and project management skills.
Benefits
- company-sponsored medical, dental, vision, and life insurance plans*
- discretionary annual bonus
- discretionary stock-based long-term incentives
- paid time off
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