Marketing Analyst at Dasa, focusing on developing marketing strategies and managing campaigns in Brazil's healthcare sector. Engaging with diverse teams and utilizing digital marketing tools.
About the role
- Website Marketing Manager responsible for shaping digital experiences across APAC region at Swiss Re. Blending creativity and technical expertise to enhance customer engagement and support business objectives.
Responsibilities
- Create, build, and manage website experiences that deliver results
- Review and build user-friendly web pages using approved templates, ensuring clarity, structure, and performance
- Analyze and execute website requests, managing deployment timelines and coordinating across teams
- Apply SEO expertise and best practices for metadata, tagging, UX, and personalization to improve reach and conversion
- Leverage data insights and A/B testing to monitor website performance and recommend optimization actions
- Implement UX principles and utilize automation and AI tools to enhance customer engagement across journeys
- Align page structure with customer segmentation to support campaign goals effectively
- Ensure compliance with publishing standards, brand guidelines, accessibility, and legal requirements
- Maintain documentation and contribute to knowledge sharing on CMS capabilities and workflows
Requirements
- Bachelor's degree (or equivalent) in marketing, communications, digital media, or related field
- 5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment
- Strong hands-on experience building campaign, product, and event pages using reusable templates and structured components
- Proven ability to manage website requests and timelines, working across teams to deliver high-quality web content
- Solid understanding of user experience, web design principles, and mobile-first best practices
- Experience using data and UX insights to improve website performance
- Good written and spoken English
- A team player with a collaborative approach
Benefits
- Inclusion in a workplace culture encouraging fresh perspectives and innovative thinking
- Equal opportunities for career growth regardless of personal attributes
- Opportunities for professionals returning to the workforce after a career break
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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