Hybrid Senior Marketing Officer – Lyon

at HiJOBS

• Job title: Senior Marketing Officer – Lyon
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Lyon, France

About the role

• Senior Marketing Officer managing donor retention campaigns at Handicap International. Responsible for campaign design, deployment, analysis, and ensuring ethical standards in marketing.

Responsibilities

• As part of a five-person marketing team with turnover of €35.2K, you are responsible for designing, deploying, monitoring performance and analyzing the results of approximately 50 campaigns per year. You are accountable for the timely delivery of marketing campaigns that comply with briefs, budgets and Handicap International's ethical standards.
• You design campaigns: you contribute to briefing, targeting and strategy.
• When several strategic options are possible, you prepare the necessary analysis and documentation to enable decision-making.
• You deploy campaigns: you proactively propose solicitation cycles and schedules and ensure their proper execution by coordinating the various internal and external contributors at each stage.
• You create messaging working with the appropriate experts: direct marketing agency, digital team, communications team, telemarketing provider, etc.
• You handle targeting requests and ensure data quality control before delivering files to external service providers.
• You are responsible for proofreading and information checks (content aligned with our ethical charter, personalization notes, final sign-off/BAT).
• You analyze campaigns: you use available reports to track campaign key performance indicators (Power BI, Excel, etc.).
• You update a monthly activity management tool/dashboard with actual performance and provide your estimates for the forecast.
• You analyze campaign results and A/B tests to produce recommendations.
• You revisit targeting based on results.
• You manage administrative follow-up for budgets and agency contracts: invoice verification against quotes, preparation of financial summaries per campaign, and participation in calls for tender.

Requirements

• Degree in marketing or equivalent higher education with a minimum of 5 years’ professional experience in direct marketing.
• Very comfortable with Excel and database tools.
• Strong affinity for numbers and good analytical skills.
• High-quality writing skills and good verbal communication.
• Rigorous, with a solid foundation in statistical analysis.
• Creative and proactive, able to make and defend proposals.
• Well organized.
• Team player.
• English proficiency is a plus.

Benefits

• CONTRACT: Permanent position (CDI) to be filled as soon as possible.
• What you will find with us:
• Strong values: Humanity, Inclusion, Commitment and Integrity — and close ties to the field through regular conferences.
• Managerial (cadre) status; 34 days of paid leave and 13 RTT days annually; access to a time savings account (CET) to help balance professional and personal life.
• Flexible organization: meal voucher card (meal vouchers 60% covered by Handicap International); telework charter: minimum of 8 in-office days per month.
• Transport: sustainable mobility allowance available; 50% reimbursement of public transport subscriptions.
• Well-being and health: complementary health insurance and provident coverage, various internal awareness sessions, and an active Quality of Life and Working Conditions unit.
• Works council (CSE) and social benefits: social funds/benefits from the CSE to improve your daily life.
• A dynamic associative life with cultural, sports and social activities.
• Applications are reviewed continuously — don’t wait to apply!
• Only shortlisted candidates will be contacted.