Hybrid UK Director of B2C CRM – Employee Engagement, eCommerce APP

Posted last month

Apply now

About the role

  • Lead CRM strategy: Build and execute lifecycle marketing plans (acquisition to win-back) that maximise user engagement, retention, and revenue.
  • Drive performance: Own user conversion and engagement funnel metrics; develop test-and-learn frameworks and A/B testing processes.
  • Campaign excellence: Plan and optimise multi-channel campaigns (email, push, in-app, web) and deliver our Discounts promotions calendar through Braze.
  • Merchant collaboration: Partner with Merchant and Retail Media teams to design and deliver marketing campaigns that grow merchant sales and media revenue.
  • Partner & agency management: Select and manage agencies as appropriate across Braze operations, strategy and wider creative and campaign development, and align with your team.
  • Team leadership: Lead, mentor, and develop a high-performing CRM and automation team; champion Braze best practices and innovation.
  • Data & insights: Partner with analytics teams to track KPIs, report on performance, and continually improve through actionable insights.
  • Budget ownership: Manage the B2C CRM budget efficiently and contribute to annual and multi-year planning.
  • Stakeholder influence: Represent B2C CRM performance at UK ExCo level and collaborate globally within the Edenred Group.
  • Lead the way as our expert and visionary on industry trends and guidelines.

Requirements

  • Proven senior leadership in B2C CRM, lifecycle, or eCommerce marketing.
  • Strong track record of driving engagement and revenue growth through data-led CRM strategies.
  • Hands-on experience with Braze and marketing automation platforms.
  • Expertise in digital marketing, A/B testing, and campaign optimisation.
  • Collaborative leadership style, with experience managing cross-functional teams.
  • Experience in retail media or monetising CRM channels desirable; knowledge of employee engagement or cashback/discount platforms a plus.

Benefits

  • Screening call with a member of the Talent Acquisition Team
  • First stage interview with Chief Merchant Strategy Officer
  • Take home assessment
  • Final stage interview with Regional Managing Director & Chief Merchant Strategy Officer
  • A flexible holiday plan of up to 40 days per year
  • £400 a year Wellbeing Allowance
  • Private Medical Insurance
  • Allowance for professional development books, E-books, and podcasts
  • Contributory pension scheme
  • Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Job title

UK Director of B2C CRM – Employee Engagement, eCommerce APP

Job type

Experience level

Lead

Salary

£110,000 - £125,000 per year

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job