Key Account Manager driving ecommerce strategies and business growth for brands in Southeast Asia. Collaborate with teams and develop strategies to optimize performance across platforms.
About the role
- Senior Specialist managing eCommerce business performance on platforms for adidas. Responsible for online brand store management and strategic commercial growth.
Responsibilities
- Develop holistic strategy with appropriate segmentation and digital marketing tactics
- Ensure sufficient account management with clear platform (emarketplace) strategies
- Implement online brand store management, responsible for all commercial and operational KPIs
- Identify key selling products and give input on future buying
- Build and operate brand store site design/feature/content innovation
- Develop annual campaign calendar and execute online advertisement
- Champion communication with internal stakeholders
- Execute regular data analysis, reporting, and optimization of platform performance
- Identify new business growth opportunities within the platform
- Manage external agencies to meet agreed targets
- Support new digital services and projects in alignment with global and internal teams
Requirements
- University degree
- Minimum 4 years in eCom business in sporting goods, FMCG, fashion industry
- Strong experience in working with platforms (emarketplaces) from brand side
- Comprehensive understanding of digital marketing and marketplace landscape
- Strong collaboration and communication skills
- Track record of managing platform business
- Highly organized, consumer-centric, business-driven
- Excellent English language skills.
Benefits
- We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: Courage, Ownership, Innovation, Teamplay, Integrity, Respect.
- embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
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