Hybrid Ecommerce Operations Specialist

at C3 Industries

• Job title: Ecommerce Operations Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Ann Arbor, United States

About the role

• Ecommerce Operations Specialist managing product presentation and promotions across digital channels for cannabis brands. Focused on optimizing conversion rates, customer experience, and collaboration with various teams.

Responsibilities

• Coordinate the execution and launch of promotional campaigns across digital platforms, including the website and in-store screen displays, with emphasis on conversion optimization.
• Support and maintain product categorization, taxonomy, and navigation structures for the customer, optimizing user experience and product discoverability, particularly on mobile devices.
• Manage retail store listings on the C3 websites and across numerous third-party sites, such as Google My Business, via a centralized platform, updating timely store information and continuing to optimize listings in accordance with retail strategy.
• Collaborate with the Digital Marketing, Buying and Planning, Retail Operations, and Retail teams to inform strategic decisions, improvements, and opportunities based on a detailed understanding of available digital platform features.
• Collaborate with key C3 partners and vendors on the technical implementation of new features and practices, including the review of updates to C3 websites, point-of-sale systems, ecommerce platforms, and in-store digital displays, with emphasis on optimizing customer experience.
• Support and execute digital merchandising strategies based on sales data, inventory levels, seasonal trends, and customer behavior analytics.
• Implement optimizations of category page layouts, filters, and sorting options to enhance user experience and product discovery.
• Collaborate with customer service team to address product-related customer feedback and improve digital experience.
• Implement personalization strategies based on customer segmentation, purchase history, and browsing behavior.
• Partner with Buying and Planning and Marketing team to implement dynamic pricing strategies and promotional structures.
• Coordinate with the Buying and Planning team on new product launches and highlights, ensuring smooth, comprehensive launches across platforms.
• Ensure discounts are optimally presented and organized across digital platforms for customer conversion and alignment with retail strategy.
• Help facilitate implementation of product content and optimizations, including product descriptions, specifications, compliance information, and SEO-friendly copy.
• Assist in digital asset management workflow for product photography, videos, and graphic elements across all platforms.
• Ensure compliance with cannabis advertising regulations while maximizing product appeal and conversion potential.

Requirements

• Bachelor's degree in Marketing, Business, Merchandising, or related field.
• 3+ years of ecommerce merchandising or related digital platform management experience.
• Strong organizational skills with proficiency in digital marketing platforms, POS systems, product catalog management, and Microsoft Excel.
• High-level understanding of how various digital platforms and systems can work together, whether it be directly via API connection, or indirectly via intermediate processes or platforms.
• Excellent communication skills for cross-functional collaboration and implementation.

Benefits

• Medical, Dental, & Vision Insurance for full-time staff
• Life Insurance
• Short-term & Long-term Disability Insurance
• Paid time off
• 401k
• Company paid holidays