Marketing Campaign Manager at Peoples Bank responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud. Leading campaign strategy and managing performance analysis of campaigns for optimization.
About the role
- User Acquisition Manager developing and optimizing Facebook marketing campaigns for EdTech products. Maximizing user acquisition, engagement, and ROI while collaborating in a hybrid work environment.
Responsibilities
- Drive performance marketing efforts for EdTech products.
- Create and optimize campaigns to maximize user acquisition, engagement, and ROI.
Requirements
- A minimum of 3 years of experience in user acquisition with Facebook Ads source, with a focus on subscription-based products
- Proven track record of managing large advertising budgets (1kk+ per month) and achieving positive ROAS.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and teamwork skills, with the ability to work in a fast-paced environment.
- Solid knowledge of web promotion for B2C digital products.
- Proficiency with Excel.
- Good in using attribution, analytics, and engagement tools to track and analyze user acquisition metrics.
- Experience in using and implementing automation tools and ideas to optimize UA workflows
- Ability to maintain internal documentation: process descriptions, tasks, and technical briefs for internal teams
- B1+ English proficiency
Benefits
- Health Insurance package for hybrid mode (Cyprus, Poland)
- health corner in the Cyprus office
- AI solutions — GPT Chat bot/ Chat GPT subscription and other tools
- flexible paid time off, you get 21 days of annual leave + 10 bank holidays
- competitive salary
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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