Hybrid Trade Marketing Manager

Posted last month

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About the role

  • Develop and implement effective trade marketing strategies and promotional plans aligned with brand objectives and sales targets.
  • Deliver impactful in-store and online campaigns, including point-of-sale materials, merchandising, and digital trade activations.
  • Foster strong partnerships with key retailers and distributors, collaborating on joint business plans and promotional calendars.
  • Analyse trade marketing effectiveness, sales data, and market trends to optimise future campaigns and maximise ROI.
  • Oversee the trade marketing budget, ensuring efficient allocation of resources and adherence to financial guidelines.
  • Work closely with Sales, Brand Marketing, and Product Development teams to ensure integrated campaign execution.
  • Monitor competitor activities and market trends to identify new opportunities and adapt strategies accordingly.
  • Provide insights and support for category management initiatives, contributing to assortment optimisation and shelf presence.
  • Report into the Head of Brand Marketing and support AKT’s growth across global retail and wholesale channels.

Requirements

  • A solid background in trade marketing, ideally within beauty, skincare, or personal care, with experience across both online and offline retail.
  • A strategic thinker with a proven ability to develop and deliver trade marketing plans that drive commercial results.
  • A confident communicator and negotiator, skilled at building strong relationships with retailers, sales teams, and internal stakeholders.
  • Data-driven with an analytical mindset, comfortable tracking campaign performance, spotting market trends, and making optimisation decisions.
  • Highly organised with strong project management skills, able to deliver multiple campaigns on time and within budget.
  • Creative and innovative, bringing fresh ideas for promotions, activations, and merchandising that capture attention in a competitive market.
  • Deep knowledge of the UK retail landscape, including key retailers, consumer behaviour, and promotional tactics.
  • A brand guardian at heart, ensuring every trade activation is aligned with AKT’s identity and high standards.
  • Experience in digital trade marketing, e-commerce platforms, and retailer media (desirable).
  • Exposure to international markets and an understanding of diverse consumer preferences (desirable).

Benefits

  • Make a real impact on our next act by joining AKT at an exciting stage of growth, following our recent USA, Australia and New Zealand launches.
  • Flexible working: work from home, at our Oxford Circus office, or in co-working spaces across the UK. We’ll reimburse you if you prefer a co-working space over working from home.
  • Monthly team days in London to connect with the AKT ensemble.
  • Be part of a collective of creatives where the arts underpin everything we do.
  • A funny, kind, and inclusive work environment — we are banter, but we get sh*t done.
  • Discounts on our products for ensemble members to give you the confidence to step onto the stage and perform.
  • 36 days holiday, including bank holidays (Pro-rata for part-time roles)
  • Pension contribution matching via salary sacrifice up to 5% of your salary.

Job title

Trade Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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