Develop and implement effective trade marketing strategies and promotional plans aligned with brand objectives and sales targets.
Deliver impactful in-store and online campaigns, including point-of-sale materials, merchandising, and digital trade activations.
Foster strong partnerships with key retailers and distributors, collaborating on joint business plans and promotional calendars.
Analyse trade marketing effectiveness, sales data, and market trends to optimise future campaigns and maximise ROI.
Oversee the trade marketing budget, ensuring efficient allocation of resources and adherence to financial guidelines.
Work closely with Sales, Brand Marketing, and Product Development teams to ensure integrated campaign execution.
Monitor competitor activities and market trends to identify new opportunities and adapt strategies accordingly.
Provide insights and support for category management initiatives, contributing to assortment optimisation and shelf presence.
Report into the Head of Brand Marketing and support AKT’s growth across global retail and wholesale channels.
Requirements
A solid background in trade marketing, ideally within beauty, skincare, or personal care, with experience across both online and offline retail.
A strategic thinker with a proven ability to develop and deliver trade marketing plans that drive commercial results.
A confident communicator and negotiator, skilled at building strong relationships with retailers, sales teams, and internal stakeholders.
Data-driven with an analytical mindset, comfortable tracking campaign performance, spotting market trends, and making optimisation decisions.
Highly organised with strong project management skills, able to deliver multiple campaigns on time and within budget.
Creative and innovative, bringing fresh ideas for promotions, activations, and merchandising that capture attention in a competitive market.
Deep knowledge of the UK retail landscape, including key retailers, consumer behaviour, and promotional tactics.
A brand guardian at heart, ensuring every trade activation is aligned with AKT’s identity and high standards.
Experience in digital trade marketing, e-commerce platforms, and retailer media (desirable).
Exposure to international markets and an understanding of diverse consumer preferences (desirable).
Benefits
Make a real impact on our next act by joining AKT at an exciting stage of growth, following our recent USA, Australia and New Zealand launches.
Flexible working: work from home, at our Oxford Circus office, or in co-working spaces across the UK. We’ll reimburse you if you prefer a co-working space over working from home.
Monthly team days in London to connect with the AKT ensemble.
Be part of a collective of creatives where the arts underpin everything we do.
A funny, kind, and inclusive work environment — we are banter, but we get sh*t done.
Discounts on our products for ensemble members to give you the confidence to step onto the stage and perform.
36 days holiday, including bank holidays (Pro-rata for part-time roles)
Pension contribution matching via salary sacrifice up to 5% of your salary.
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