Director of Marketing Programs specializing in demand generation for B2B SaaS company. Building and optimizing multi - channel demand generation strategies and programs to drive pipeline growth.
About the role
- Field Marketing Manager creating marketing plans and coordinating events for Arctic Wolf's cybersecurity offerings. Collaborating with sales teams and channel partners to enhance demand generation in the Southeast region.
Responsibilities
- Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team
- Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
- Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
- Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
- Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
- Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
- Manage and balance assigned field and partner marketing budget for territory; evaluate results against goals and use learnings to drive improvement
Requirements
- 5-7 years proven experience in B2B field or partner marketing
- Demonstrated ability to build effective working relationships with sales leaders and sales team members
- Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
- Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
- Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
- Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
- Bachelor's degree in Marketing, Business, English or Communications
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- RRSP and 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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