Join marketing team at Bowtie Life Insurance as Senior Officer, leveraging marketing strategies and influencer relationships. Drive brand visibility and manage marketing projects effectively.
About the role
- Associate Director for US Payer Marketing focusing on developing market access strategies. Collaborating across multiple teams to ensure effective product launch and accessibility.
Responsibilities
- work closely with US New Products and Brand Marketing, Global Market Access, Global Marketing and Business Development to provide a point of view on payer access for pipeline/launch products and business development targets
- leverage market and customer insights to shape market access strategies
- develop payer customer segment strategy to inform forecasts and choices regarding future products; support US Finance in the development of forecasts
- develop payer value propositions, pricing and contracting strategies
- active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)
Requirements
- Minimum of 5 years combined market access, marketing/sales leadership, account management, business development, or consulting in the healthcare industry
- Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments
- Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
- Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement
- Strong knowledge of marketing principles and activating market research insights
- Ability to translate market trends and customer needs into customer resources or tactics
- Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
- Demonstrated strategic thinking, problem solving, analytical critical thinking
- Excellent leadership and communication skills
- Demonstrated success in establishing, developing and maintaining business relationships
- Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays
- vacation
- compassionate and sick days
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