Associate Director for US Payer Marketing focusing on developing market access strategies. Collaborating across multiple teams to ensure effective product launch and accessibility.
Responsibilities
work closely with US New Products and Brand Marketing, Global Market Access, Global Marketing and Business Development to provide a point of view on payer access for pipeline/launch products and business development targets
leverage market and customer insights to shape market access strategies
develop payer customer segment strategy to inform forecasts and choices regarding future products; support US Finance in the development of forecasts
develop payer value propositions, pricing and contracting strategies
active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)
Requirements
Minimum of 5 years combined market access, marketing/sales leadership, account management, business development, or consulting in the healthcare industry
Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments
Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement
Strong knowledge of marketing principles and activating market research insights
Ability to translate market trends and customer needs into customer resources or tactics
Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
Demonstrated strategic thinking, problem solving, analytical critical thinking
Excellent leadership and communication skills
Demonstrated success in establishing, developing and maintaining business relationships
Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines
Benefits
medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days
Job title
Associate Director, US Payer Marketing, New Products/BD
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