HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
IN
Hybrid Telco Marketing Strategy and Transformation, Principal / Senior Principal
Posted last month
About the role
- Lead high-impact B2B sales and marketing transformation projects for global technology and communications clients.
- Responsible for end-to-end project delivery, client relationship management, and delivering actionable insights that shape go-to-market strategies, customer segmentation, partner ecosystems, sales and marketing process definition and KPI deliveries.
- Lead the development of the sales and marketing vertical to drive growth, operational efficiency, and market leadership.
- Provide insights and recommendations based on market trends, competitive analysis, and consulting best practices.
- Collaborate with executive leadership to define and drive business delivery for assigned clients.
- Lead multi-disciplinary consulting teams, overseeing project planning, resource allocation, and delivery within timelines and budgets.
- Manage relationships with internal and external stakeholders including vendors, customers, and partners; manage client expectations and deliver value.
- Define and implement customer segmentation frameworks, journey mapping, market sizing, and prioritization models.
- Develop lead generation strategy, Account Based Marketing (ABM), digital lead generation, targeting and go-to-market strategies.
- Design and implement sales and partner enablement programs, value propositions, and messaging frameworks.
- Advise on improving MarTech and CRM performance and marketing activity analysis, sales force performance, process improvements, customer experience and performance management.
- Benchmark and track industry operating models, pricing strategies, and digital transformation initiatives.
- Facilitate communication between technical and non-technical teams and lead project management to ensure milestones are met.
Requirements
- 10+ years’ experience in management consulting, with a focus on B2B sales and marketing strategy for technology, telecom, or retail clients.
- Proven track record of leading large-scale, cross-functional consulting engagements for top-tier firms (e.g., McKinsey, BCG, Bain, Accenture, Deloitte).
- Deep expertise in go-to-market strategy, customer segmentation, partner management, and sales enablement.
- Strong analytical skills with experience in market sizing, customer journey mapping, process frameworks and competitive benchmarking.
- Exceptional client management, communication, and stakeholder engagement skills.
- Ability to synthesize complex data into actionable insights and executive-level recommendations.
- Experience with digital transformation, marketing automation, and CRM/ERP/OSS/BSS systems is highly desirable.
- MBA or equivalent advanced degree preferred.
Benefits
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and career advancement.
- Flexible work hours and the possibility of hybrid work.
- A collaborative and innovative work environment with a team of industry experts.
- Industry-leading compensation and benefits and top training and development opportunities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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