HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Accountable for: Building and executing on effective client marketing strategies and campaigns with the goal of building stronger relationships, increasing adoption, and creating advocates.
- Managing and scaling the customer advocacy program that not only captures advocate client testimonials and feedback, but creates a mechanism to recruit clients to advocates.
- Owning and optimizing the customer lifecycle journey and marketing experience, including onboarding, adoption, renewal, and advocate stages.
- Identifying and cultivating power users and champions for use in sales, marketing, and events.
- Maintaining a consistent tone of voice and brand experience across all touchpoints.
- Analyzing customer behavior and feedback to identify marketing opportunities and areas for improvement.
- To deliver on these accountabilities, this role will be responsible for: Working closely with the community and events team to ensure smooth collaboration through these channels.
- Partnering with client success to surface customer success stories and advocacy opportunities.
- Collaborating with the events team to coordinate client participation in speaking at events, on potential advisory boards, in media and case studies, etc.
- Developing and managing email nurture campaigns, newsletters, and in-app messaging to educate and engage users.
- Collaborating with product marketing to define segmentation and personalized communications and product usage, adoption rates, etc.
- Working with product marketing to establish the content strategy for customer-facing updates, including product announcements, feature releases, and educational content.
- Managing the marketing aspects of the net promoter score evaluation.
- Establishing goals, measuring outcomes, and sharing insights to continually improve customer marketing efforts.
Requirements
- Strong project management and organizational skills; able to balance multiple priorities
- Excellent written and verbal communication skills with the ability to distill complex concepts
- Demonstrated understanding of client personas and data-driven audience segmentation to develop targeted, personalized marketing strategies that enhance engagement, conversion, and retention
- Familiarity with HubSpot CRM and marketing automation platforms
- Experience working across time zones
- An excellent rapport with customers and client organizations of all sizes
Benefits
- Generous Paid Time Off benefits, including: 22 days of PTO (vacation, personal time, whatever you choose to use it for)
- 13 paid holidays
- 10 Paid Sick Days
- Professional development opportunities
- Two volunteering days per year
- Flexible working with support for WFH setup / equipment
- Employee and Family Assistance Program (EFAP) through Dialogue
- Month-long Paid Sabbatical after 5 years of service
- Free snacks, drinks and breakfast items in our offices
- Varied range of regular socials throughout the year (we pay for all your travel to NYC 4x per year: travel, stay, food, etc.)
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