Hybrid Senior Customer Marketing Manager

at Spektrix

• Job title: Senior Customer Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $100,000 - $115,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Senior Customer Marketing Manager at Spektrix, focusing on client marketing strategies and advocacy program. Collaborate with teams to enhance customer relationships and experiences.

Responsibilities

• Accountable for: Building and executing on effective client marketing strategies and campaigns with the goal of building stronger relationships, increasing adoption, and creating advocates.
• Managing and scaling the customer advocacy program that not only captures advocate client testimonials and feedback, but creates a mechanism to recruit clients to advocates.
• Owning and optimizing the customer lifecycle journey and marketing experience, including onboarding, adoption, renewal, and advocate stages.
• Identifying and cultivating power users and champions for use in sales, marketing, and events.
• Maintaining a consistent tone of voice and brand experience across all touchpoints.
• Analyzing customer behavior and feedback to identify marketing opportunities and areas for improvement.
• To deliver on these accountabilities, this role will be responsible for: Working closely with the community and events team to ensure smooth collaboration through these channels.
• Partnering with client success to surface customer success stories and advocacy opportunities.
• Collaborating with the events team to coordinate client participation in speaking at events, on potential advisory boards, in media and case studies, etc.
• Developing and managing email nurture campaigns, newsletters, and in-app messaging to educate and engage users.
• Collaborating with product marketing to define segmentation and personalized communications and product usage, adoption rates, etc.
• Working with product marketing to establish the content strategy for customer-facing updates, including product announcements, feature releases, and educational content.
• Managing the marketing aspects of the net promoter score evaluation.
• Establishing goals, measuring outcomes, and sharing insights to continually improve customer marketing efforts.

Requirements

• Strong project management and organizational skills; able to balance multiple priorities
• Excellent written and verbal communication skills with the ability to distill complex concepts
• Demonstrated understanding of client personas and data-driven audience segmentation to develop targeted, personalized marketing strategies that enhance engagement, conversion, and retention
• Familiarity with HubSpot CRM and marketing automation platforms
• Experience working across time zones
• An excellent rapport with customers and client organizations of all sizes

Benefits

• Generous Paid Time Off benefits, including: 22 days of PTO (vacation, personal time, whatever you choose to use it for)
• 13 paid holidays
• 10 Paid Sick Days
• Professional development opportunities
• Two volunteering days per year
• Flexible working with support for WFH setup / equipment
• Employee and Family Assistance Program (EFAP) through Dialogue
• Month-long Paid Sabbatical after 5 years of service
• Free snacks, drinks and breakfast items in our offices
• Varied range of regular socials throughout the year (we pay for all your travel to NYC 4x per year: travel, stay, food, etc.)