Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Junior Media Buyer executing paid social campaigns for healthcare company. Collaborating with data analytics to track performance and optimize marketing strategies across Meta and TikTok.
Responsibilities
- Launch, manage, and optimise paid social campaigns across Meta, TikTok, and LinkedIn across multiple markets
- Monitor performance metrics daily and make data-driven adjustments to budgets, bids, and targeting
- Partner with the Data Analytics team to maintain accurate tracking, attribution, and dashboards
- Develop and maintain weekly and monthly performance reports highlighting key trends and learnings
- Collaborate with the Paid Social Lead to identify new growth opportunities and audience insights
- Conduct deep dives into campaign data to understand what’s working — and what’s not
- Stay up to date with platform changes, algorithm shifts, and paid media best practices
- Manage budgets and pacing to ensure efficient spend across campaigns and markets
- Contribute to A/B testing strategies, analysing the impact of ad formats, placements, and landing pages
Requirements
- 1–2 years of experience in paid social campaign management (internship, agency, or in-house experience welcome)
- Proficiency with Meta Ads Manager and familiarity with TikTok Ads Manager
- Strong analytical skills and comfort with data, spreadsheets, and performance reporting
- Understanding of core paid metrics (CTR, CVR, CPA, ROAS, CPM) and how to interpret them
- Experience collaborating with data or analytics teams on tracking, tagging, and attribution
- A curiosity for learning how creative and audience strategies impact performance outcomes
- Strong attention to detail, time management, and organisational skills
- [Bonus] Experience with third party ad upload tools i.e. Kitchn.io
- [Bonus] Experience with social media comment moderation
Benefits
- £500 personal development budget
- Dedicated wellness days
- Your birthday off to recharge
- Hybrid environment with 3 days in the office
- Equity from day one
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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