HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Launch, manage, and optimise paid social campaigns across Meta, TikTok, and LinkedIn across multiple markets
- Monitor performance metrics daily and make data-driven adjustments to budgets, bids, and targeting
- Partner with the Data Analytics team to maintain accurate tracking, attribution, and dashboards
- Develop and maintain weekly and monthly performance reports highlighting key trends and learnings
- Collaborate with the Paid Social Lead to identify new growth opportunities and audience insights
- Conduct deep dives into campaign data to understand what’s working — and what’s not
- Stay up to date with platform changes, algorithm shifts, and paid media best practices
- Manage budgets and pacing to ensure efficient spend across campaigns and markets
- Contribute to A/B testing strategies, analysing the impact of ad formats, placements, and landing pages
Requirements
- 1–2 years of experience in paid social campaign management (internship, agency, or in-house experience welcome)
- Proficiency with Meta Ads Manager and familiarity with TikTok Ads Manager
- Strong analytical skills and comfort with data, spreadsheets, and performance reporting
- Understanding of core paid metrics (CTR, CVR, CPA, ROAS, CPM) and how to interpret them
- Experience collaborating with data or analytics teams on tracking, tagging, and attribution
- A curiosity for learning how creative and audience strategies impact performance outcomes
- Strong attention to detail, time management, and organisational skills
- [Bonus] Experience with third party ad upload tools i.e. Kitchn.io
- [Bonus] Experience with social media comment moderation
Benefits
- Flexible hybrid working environment, with 3 days in the office.
- Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
- A generous personal development budget of $500 per annum
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
Job title
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HB
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