Junior Media Buyer optimizing paid social campaigns at Heidi, an AI Care Partner for healthcare. Collaborating with analytics and acquisition teams to scale global outreach.
Responsibilities
Launch, manage, and optimise paid social campaigns across Meta, TikTok, and LinkedIn across multiple markets
Monitor performance metrics daily and make data-driven adjustments to budgets, bids, and targeting
Partner with the Data Analytics team to maintain accurate tracking, attribution, and dashboards
Develop and maintain weekly and monthly performance reports highlighting key trends and learnings
Collaborate with the Paid Social Lead to identify new growth opportunities and audience insights
Conduct deep dives into campaign data to understand what’s working — and what’s not
Stay up to date with platform changes, algorithm shifts, and paid media best practices
Manage budgets and pacing to ensure efficient spend across campaigns and markets
Contribute to A/B testing strategies, analysing the impact of ad formats, placements, and landing pages
Requirements
1–2 years of experience in paid social campaign management (internship, agency, or in-house experience welcome)
Proficiency with Meta Ads Manager and familiarity with TikTok Ads Manager
Strong analytical skills and comfort with data, spreadsheets, and performance reporting
Understanding of core paid metrics (CTR, CVR, CPA, ROAS, CPM) and how to interpret them
Experience collaborating with data or analytics teams on tracking, tagging, and attribution
A curiosity for learning how creative and audience strategies impact performance outcomes
Strong attention to detail, time management, and organisational skills
[Bonus] Experience with third party ad upload tools i.e. Kitchn.io
[Bonus] Experience with social media comment moderation
Benefits
Flexible hybrid working environment, with 3 days in the office.
Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career!
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