Hybrid Junior Media Buyer

at Heidi Health

• Job title: Junior Media Buyer
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sydney, Australia

About the role

• Junior Media Buyer optimizing paid social campaigns at Heidi, an AI Care Partner for healthcare. Collaborating with analytics and acquisition teams to scale global outreach.

Responsibilities

• Launch, manage, and optimise paid social campaigns across Meta, TikTok, and LinkedIn across multiple markets
• Monitor performance metrics daily and make data-driven adjustments to budgets, bids, and targeting
• Partner with the Data Analytics team to maintain accurate tracking, attribution, and dashboards
• Develop and maintain weekly and monthly performance reports highlighting key trends and learnings
• Collaborate with the Paid Social Lead to identify new growth opportunities and audience insights
• Conduct deep dives into campaign data to understand what’s working — and what’s not
• Stay up to date with platform changes, algorithm shifts, and paid media best practices
• Manage budgets and pacing to ensure efficient spend across campaigns and markets
• Contribute to A/B testing strategies, analysing the impact of ad formats, placements, and landing pages

Requirements

• 1–2 years of experience in paid social campaign management (internship, agency, or in-house experience welcome)
• Proficiency with Meta Ads Manager and familiarity with TikTok Ads Manager
• Strong analytical skills and comfort with data, spreadsheets, and performance reporting
• Understanding of core paid metrics (CTR, CVR, CPA, ROAS, CPM) and how to interpret them
• Experience collaborating with data or analytics teams on tracking, tagging, and attribution
• A curiosity for learning how creative and audience strategies impact performance outcomes
• Strong attention to detail, time management, and organisational skills
• [Bonus] Experience with third party ad upload tools i.e. Kitchn.io
• [Bonus] Experience with social media comment moderation

Benefits

• Flexible hybrid working environment, with 3 days in the office.
• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!