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HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth
- Manage the production and financial forecasting of all actions to target goals
- Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization
- Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand
- Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results
- Condense complex analytical findings into effective stories outlining business impact for executive leadership
- Remain current with industry trends, leveraging new technologies and strategies to improve performance
- Research and monitor competitor activity
- Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability
- Collaborate with product, digital, and UX teams to create impactful user journeys
Requirements
- Bachelor's Degree in Marketing or related field
- 7+ years of experience in marketing
- Highly quantitative, analytical, and numbers focused
- Strong analytical, problem-solving, and planning skills
- Previous experience managing forecasts and budgets
- Proven success managing online and offline channels
- A self-motivated, energetic, and self-directed learner with high intellectual curiosity
- High-powered interpersonal and communication skills
- Ability to work individually while also motivating a team
- Expert level proficiency in Microsoft Excel and PowerPoint
- Familiarity with marketing channels such as direct mail, email, paid search, paid social, targeted display, affiliate, and emerging platforms
Benefits
- Health insurance coverage
- Wellness program
- Life and disability insurance
- Retirement savings plan
- Paid leave programs
- Paid holidays
- Paid time off (PTO)
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