Hybrid Solutions Marketing Manager

at Walker Lovell

• Job title: Solutions Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Indianapolis, United States

About the role

• Solutions Marketing Manager partnering with Business Units to execute marketing plans for B2B clients. Collaborating with marketing team and leveraging AI tools for strategic campaigns and evaluations.

Responsibilities

• Partner with each Business Unit to develop and calendar marketing plans aligned with growth priorities
• Lead BU-specific programs across formats such as client success stories, case studies, presentations, email, paid digital, social and events
• Collaborate with the marketing team to ensure consistency in design, message and tone across all channels
• Develop and refine content for BU campaigns including client stories, case studies and supporting materials
• Work with BUs and Sales Operations to package Walker’s offerings into market-ready solutions for campaigns and sales initiatives
• Ensure all content reflects Walker’s brand strategy and reinforces our position as a leader in Experience Management consulting
• Leverage ChatGPT and Microsoft Copilot to streamline idea generation, writing and campaign planning
• Collaborate with team members to evaluate campaign results and apply insights to future efforts
• Guide channel strategy and motivate marketing teammates to produce impactful, on-brand work
• Coordinate with cross-functional partners to gather input and keep marketing projects on schedule
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Communications or related field or relevant experience.
• 6+ years of experience in B2B or professional services marketing
• Experience developing and executing integrated marketing plans
• Familiar with partner or channel marketing models

Benefits

• Flexible work arrangements
• Professional development opportunities