Solutions Marketing Manager partnering with Business Units to execute marketing plans for B2B clients. Collaborating with marketing team and leveraging AI tools for strategic campaigns and evaluations.
Responsibilities
Partner with each Business Unit to develop and calendar marketing plans aligned with growth priorities
Lead BU-specific programs across formats such as client success stories, case studies, presentations, email, paid digital, social and events
Collaborate with the marketing team to ensure consistency in design, message and tone across all channels
Develop and refine content for BU campaigns including client stories, case studies and supporting materials
Work with BUs and Sales Operations to package Walker’s offerings into market-ready solutions for campaigns and sales initiatives
Ensure all content reflects Walker’s brand strategy and reinforces our position as a leader in Experience Management consulting
Leverage ChatGPT and Microsoft Copilot to streamline idea generation, writing and campaign planning
Collaborate with team members to evaluate campaign results and apply insights to future efforts
Guide channel strategy and motivate marketing teammates to produce impactful, on-brand work
Coordinate with cross-functional partners to gather input and keep marketing projects on schedule
Other duties as assigned
Requirements
Bachelor’s degree in Marketing, Communications or related field or relevant experience.
6+ years of experience in B2B or professional services marketing
Experience developing and executing integrated marketing plans
Website Marketing Manager creating, building, and managing user - friendly web pages at Swiss Re. Leveraging data and SEO strategies to enhance digital presence and drive business outcomes.
Sr. Marketing Associate providing marketing support for CONMED’s Knee and Biologics portfolio. Involved in product launches and market research for growth in orthopedic segments.
Enabling Technologies Marketing Specialist leading marketing efforts for Cranial & Spinal technologies across Central and Eastern Europe. Collaborating on integrated marketing plans and customer engagement.
Marketing Specialist managing targeted buyer demand campaigns for company based in Breda, Netherlands. Collaborating with various teams to optimize marketing strategies and grow customer base.
Development Officer for Direct Marketing managing donor acquisition and retention programs at Trillium Health Partners Foundation. Collaborating with vendors and internal teams to achieve fundraising targets.
Founding Marketing Lead at Stackgini shaping the B2B SaaS market presence. Building marketing strategies and assets to support the outbound sales team.
Marketing Intern supporting the marketing team with hands - on training and various marketing tasks at WebTPA. Gain practical work experience in healthcare while developing marketing skills and knowledge.
eBusiness Marketing Manager driving eBusiness marketing strategies for digital products in Northern Europe. Collaborating with Sales, Marketing, GSS teams for enhanced customer experience and performance.
Manager supporting global marketing planning and insights for Taco Bell's growth. Overseeing marketing strategies and collaborating with international markets for brand development.
Leading marketing innovation and growth strategies for Clorox’s key businesses. Shaping brand vision and delivering impactful consumer experiences across multiple channels.