Website Marketing Manager creating, building, and managing user-friendly web pages at Swiss Re. Leveraging data and SEO strategies to enhance digital presence and drive business outcomes.
Responsibilities
Review and build user-friendly web pages using approved templates, ensuring clarity, structure, and performance
Analyze and execute website requests, managing deployment timelines and coordinating across teams
Apply SEO expertise and best practices for metadata, tagging, UX, and personalization to improve reach and conversion
Leverage data insights and A/B testing to monitor website performance and recommend optimization actions
Implement UX principles and utilize automation and AI tools to enhance customer engagement across journeys
Align page structure with customer segmentation to support campaign goals effectively
Ensure compliance with publishing standards, brand guidelines, accessibility, and legal requirements
Maintain documentation and contribute to knowledge sharing on CMS capabilities and workflows
Requirements
Bachelor's degree (or equivalent) in marketing, communications, digital media, or related field
5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment
Strong hands-on experience building campaign, product, and event pages using reusable templates and structured components
Proven ability to manage website requests and timelines, working across teams to deliver high-quality web content
Solid understanding of user experience, web design principles, and mobile-first best practices
Experience using data and UX insights to improve website performance
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