Onsite Website Marketing Manager

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About the role

  • Website Marketing Manager creating, building, and managing user-friendly web pages at Swiss Re. Leveraging data and SEO strategies to enhance digital presence and drive business outcomes.

Responsibilities

  • Review and build user-friendly web pages using approved templates, ensuring clarity, structure, and performance
  • Analyze and execute website requests, managing deployment timelines and coordinating across teams
  • Apply SEO expertise and best practices for metadata, tagging, UX, and personalization to improve reach and conversion
  • Leverage data insights and A/B testing to monitor website performance and recommend optimization actions
  • Implement UX principles and utilize automation and AI tools to enhance customer engagement across journeys
  • Align page structure with customer segmentation to support campaign goals effectively
  • Ensure compliance with publishing standards, brand guidelines, accessibility, and legal requirements
  • Maintain documentation and contribute to knowledge sharing on CMS capabilities and workflows

Requirements

  • Bachelor's degree (or equivalent) in marketing, communications, digital media, or related field
  • 5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment
  • Strong hands-on experience building campaign, product, and event pages using reusable templates and structured components
  • Proven ability to manage website requests and timelines, working across teams to deliver high-quality web content
  • Solid understanding of user experience, web design principles, and mobile-first best practices
  • Experience using data and UX insights to improve website performance
  • Good written and spoken English
  • A team player with a collaborative approach

Benefits

  • Flexible working arrangements
  • Professional development opportunities
  • Inclusive culture encouraging fresh perspectives
  • Support for career breaks

Job title

Website Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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