Marketing Analyst executing quantitative and qualitative research for Vulcabras' sports brands. Collaborating with product teams to evaluate marketing campaign performance and consumer insights.
About the role
- Founding Marketing Lead at Stackgini shaping the B2B SaaS market presence. Building marketing strategies and assets to support the outbound sales team.
Responsibilities
- Build and continuously develop Stackgini’s market presence and thought leadership in the B2B SaaS and enterprise IT decision-making space, working closely with founders, sales and customer-facing teams.
- Translate internal expertise (founders’ insights, customer conversations, sales learnings, partner knowledge) into high-quality marketing assets such as content formats, narratives, webinars, event concepts and field-marketing initiatives.
- Plan, run and iterate events, trade shows and webinars as strategic touchpoints to warm the market and support our outbound-oriented sales organization before, during and after customer engagement.
- Own and continuously evolve a marketing execution pipeline, including topic discovery, prioritization, planning and delivery of marketing initiatives across content, events, field marketing and partnerships, ensuring focus, consistency and momentum.
- Act as a go-to-market cost carrier for sales by supporting SDRs and Account Executives with market-side resources, campaigns and initiatives that raise awareness, build trust and improve conversation quality.
- Build and manage marketing-facing strategic partnerships (e.g. SAP), including co-marketing initiatives, joint events, content collaborations and go-to-market activities.
- Explore and leverage emerging topics and technologies (e.g. LLM-based discovery, AI-driven content distribution, new search behaviors) to increase Stackgini’s visibility in modern buyer journeys.
- Own marketing initiatives end-to-end: from idea and execution to qualitative assessment, learning and iteration, with a strong focus on impact rather than vanity metrics.
Requirements
- Several years of hands-on marketing experience in a B2B SaaS startup or scale-up environment, ideally as one of the first marketing hires or in a role with significant ownership and execution responsibility.
- Proven ability to operate without established playbooks, structure uncharted areas and turn loosely defined goals into concrete initiatives, priorities and outcomes.
- Strong experience in content-driven and field-oriented B2B marketing, such as thought leadership, events, webinars, partnerships or sales enablement beyond pure performance or paid acquisition.
- A pragmatic, execution-oriented mindset: comfortable getting hands dirty, iterating quickly and personally driving initiatives from concept to execution without relying on large budgets or agencies.
- Solid understanding of how marketing supports an outbound-driven sales organization, including market warm-up, credibility-building and impact on pipeline, without being measured solely on inbound leads.
- Experience closely collaborating with sales, founders and revenue teams and translating insights into market-facing initiatives and assets.
- A structured way of working with ability to prioritize topics, manage a marketing pipeline and define meaningful success signals, aligning qualitative feedback with lightweight quantitative metrics.
- Curiosity for new technologies and emerging trends in B2B marketing such as AI-assisted content creation, LLM-based discovery or evolving buyer behavior, with a strong propensity for experimentation and learning.
- Excellent communication skills and the ability to articulate ideas clearly internally and externally; fluent in German and English is required.
Benefits
- Attractive compensation package
- Modern, attractive office in central Hamburg (Stadthöfe, 20355 Hamburg) or Berlin (Prenzlauer Berg, 10435 Berlin)
- Home office allowance of €50 gross / month
- Free Deutschlandticket
- Gym pass or similar (up to €65 / month)
- 30 days vacation / pro rata
- Free day on your birthday
- Learning & Innovation days (10% of your working time)
- Quarterly get-together events
Job title
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Experience level
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Degree requirement
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