About the role

  • Day-to-day content creation on Facebook, X, Instagram, LinkedIn, YouTube, and other social platforms
  • Design, create, and maintain clients’ social media presence and implement a posting strategy
  • Manage and monitor organic and paid social media efforts
  • Create and optimize graphics and videos
  • Build brand voice for clients and follow brand guidelines consistently
  • Brainstorm new and creative growth strategies for social media and content marketing (email and blogs)
  • Provide input for social media advertising campaigns
  • Strong written, proofreading, and verbal communication skills
  • Troubleshoot technical issues on social platforms if needed
  • Use strong analytical ability to evaluate viewer experience and engagement across multiple social platforms
  • Evaluate emerging social media, review, and digital marketing channels and trends.
  • Provide thought leadership and perspective for adoption where appropriate
  • Meet with clients in a team environment to communicate social media and digital marketing strategy
  • Consult with clients and internal team members about social media campaign strategies
  • Build strong relationships with team members and clients
  • Identify social media trends and insights
  • Lead analysis of key social insights
  • Measure and report performance of all digital marketing campaigns and assess against goals.

Requirements

  • Relevant internships and/or coursework
  • Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns, and other content-related strategies with an emphasis on strong copywriting skills
  • Content development and implementation
  • Highly creative with experience in identifying target audiences and devising digital content campaigns that engage, inform, and motivate
  • Experience working with multiple clients at one time
  • Proven and professional communication (written and verbal) skills
  • Self-motivated and driven; willing to work in a fast-paced environment
  • Solid knowledge of website and social analytics tools
  • Proficient in Adobe Creative Suite, Canva, and Meta Business Suite
  • Knowledge of scheduling platforms: Hootsuite or a similar platform
  • Capable of interpreting data and making recommendations about best practices in digital marketing to improve client performance.

Benefits

  • Medical benefits, dental, and vision
  • Paid vacation

Job title

Social Media Specialist

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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