Social Media Analyst responsible for creating and monitoring social media content for Instituto Ayrton Senna. Focused on engagement and institutional image strengthening.
About the role
- Social Media Specialist managing social media campaigns across platforms for a dental marketing agency. Focused on content creation, brand voice development, and performance evaluation.
Responsibilities
- Day-to-day content creation on Facebook, X, Instagram, LinkedIn, YouTube, and other social platforms
- Design, create, and maintain clients’ social media presence and implement a posting strategy
- Manage and monitor organic and paid social media efforts
- Create and optimize graphics and videos
- Build brand voice for clients and follow brand guidelines consistently
- Brainstorm new and creative growth strategies for social media and content marketing (email and blogs)
- Provide input for social media advertising campaigns
- Strong written, proofreading, and verbal communication skills
- Troubleshoot technical issues on social platforms if needed
- Use strong analytical ability to evaluate viewer experience and engagement across multiple social platforms
- Evaluate emerging social media, review, and digital marketing channels and trends.
- Provide thought leadership and perspective for adoption where appropriate
- Meet with clients in a team environment to communicate social media and digital marketing strategy
- Consult with clients and internal team members about social media campaign strategies
- Build strong relationships with team members and clients
- Identify social media trends and insights
- Lead analysis of key social insights
- Measure and report performance of all digital marketing campaigns and assess against goals.
Requirements
- Relevant internships and/or coursework
- Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns, and other content-related strategies with an emphasis on strong copywriting skills
- Content development and implementation
- Highly creative with experience in identifying target audiences and devising digital content campaigns that engage, inform, and motivate
- Experience working with multiple clients at one time
- Proven and professional communication (written and verbal) skills
- Self-motivated and driven; willing to work in a fast-paced environment
- Solid knowledge of website and social analytics tools
- Proficient in Adobe Creative Suite, Canva, and Meta Business Suite
- Knowledge of scheduling platforms: Hootsuite or a similar platform
- Capable of interpreting data and making recommendations about best practices in digital marketing to improve client performance.
Benefits
- Medical benefits, dental, and vision
- Paid vacation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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