Day-to-day content creation on Facebook, X, Instagram, LinkedIn, YouTube, and other social platforms
Design, create, and maintain clients’ social media presence and implement a posting strategy
Manage and monitor organic and paid social media efforts
Create and optimize graphics and videos
Build brand voice for clients and follow brand guidelines consistently
Brainstorm new and creative growth strategies for social media and content marketing (email and blogs)
Provide input for social media advertising campaigns
Strong written, proofreading, and verbal communication skills
Troubleshoot technical issues on social platforms if needed
Use strong analytical ability to evaluate viewer experience and engagement across multiple social platforms
Evaluate emerging social media, review, and digital marketing channels and trends.
Provide thought leadership and perspective for adoption where appropriate
Meet with clients in a team environment to communicate social media and digital marketing strategy
Consult with clients and internal team members about social media campaign strategies
Build strong relationships with team members and clients
Identify social media trends and insights
Lead analysis of key social insights
Measure and report performance of all digital marketing campaigns and assess against goals.
Requirements
Relevant internships and/or coursework
Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns, and other content-related strategies with an emphasis on strong copywriting skills
Content development and implementation
Highly creative with experience in identifying target audiences and devising digital content campaigns that engage, inform, and motivate
Experience working with multiple clients at one time
Proven and professional communication (written and verbal) skills
Self-motivated and driven; willing to work in a fast-paced environment
Solid knowledge of website and social analytics tools
Proficient in Adobe Creative Suite, Canva, and Meta Business Suite
Knowledge of scheduling platforms: Hootsuite or a similar platform
Capable of interpreting data and making recommendations about best practices in digital marketing to improve client performance.
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