Hybrid Social Media Specialist

at Whiteboard Marketing

• Job title: Social Media Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Dublin, United States

About the role

• Social Media Specialist managing social media campaigns across platforms for a dental marketing agency. Focused on content creation, brand voice development, and performance evaluation.

Responsibilities

• Day-to-day content creation on Facebook, X, Instagram, LinkedIn, YouTube, and other social platforms
• Design, create, and maintain clients’ social media presence and implement a posting strategy
• Manage and monitor organic and paid social media efforts
• Create and optimize graphics and videos
• Build brand voice for clients and follow brand guidelines consistently
• Brainstorm new and creative growth strategies for social media and content marketing (email and blogs)
• Provide input for social media advertising campaigns
• Strong written, proofreading, and verbal communication skills
• Troubleshoot technical issues on social platforms if needed
• Use strong analytical ability to evaluate viewer experience and engagement across multiple social platforms
• Evaluate emerging social media, review, and digital marketing channels and trends.
• Provide thought leadership and perspective for adoption where appropriate
• Meet with clients in a team environment to communicate social media and digital marketing strategy
• Consult with clients and internal team members about social media campaign strategies
• Build strong relationships with team members and clients
• Identify social media trends and insights
• Lead analysis of key social insights
• Measure and report performance of all digital marketing campaigns and assess against goals.

Requirements

• Relevant internships and/or coursework
• Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns, and other content-related strategies with an emphasis on strong copywriting skills
• Content development and implementation
• Highly creative with experience in identifying target audiences and devising digital content campaigns that engage, inform, and motivate
• Experience working with multiple clients at one time
• Proven and professional communication (written and verbal) skills
• Self-motivated and driven; willing to work in a fast-paced environment
• Solid knowledge of website and social analytics tools
• Proficient in Adobe Creative Suite, Canva, and Meta Business Suite
• Knowledge of scheduling platforms: Hootsuite or a similar platform
• Capable of interpreting data and making recommendations about best practices in digital marketing to improve client performance.

Benefits

• Medical benefits, dental, and vision
• Paid vacation