Senior Manager of Social Media leading and expanding brand presence across platforms for Lean In initiatives. Responsible for developing and executing social strategy and content optimization.
About the role
- Social Media Analyst responsible for creating and monitoring social media content for Instituto Ayrton Senna. Focused on engagement and institutional image strengthening.
Responsibilities
- Build customized content calendars for each channel, ensuring alignment with the organization's strategic objectives.
- Adapt communications across channels and formats, ensuring consistent tone of voice and connection with the Institute's diverse audiences.
- Propose partnerships, content collaborations and collabs with potential brands.
- Measure performance of social media campaigns and communication initiatives, preparing reports on results and impact indicators.
- Report strategic insights on engagement, reach, and effectiveness of institutional campaigns.
- Review institutional content and graphic materials, ensuring adherence to the Institute's visual identity and positioning.
- Research trends in digital communication and social marketing applicable to the educational and nonprofit/third-sector context.
- Identify opportunities for synergy between internal teams to strengthen integrated messaging.
- Analyze storylines, press releases and media-facing content, adapting language and focus to target audiences, and repurposing for social networks.
- Report campaign results and recommend strategic adjustments based on data and evidence.
- Examine stakeholder perceptions and propose actions to strengthen partner network engagement on social media.
- Analyze data from digital platforms and social networks to guide content strategies.
- Assess alignment of social content with institutional image and reputation policies.
- Propose new language formats for institutional communications rollouts.
- Perform other duties compatible with the role as directed by the manager or as required by the organization.
Requirements
- Bachelor's degree in Social Communication, Advertising, Marketing, or related fields.
- Previous experience creating, publishing, and monitoring social media content.
- Institutional Communication and Branding: Understand and apply communication strategies and image management focused on the organization's reputation, positioning, and identity across all digital channels.
- Social Media: Plan, produce, publish, and monitor content on institutional social channels, ensuring brand consistency, qualified audience engagement, and continuous performance analysis for optimization.
- Strategic Digital Communication, Content and Copy: Structure and lead the Institute's digital communication strategy, ensuring consistency with brand positioning and institutional objectives.
- Data Analysis and Communication Metrics: Collect, measure, and interpret performance metrics of campaigns and activities, producing analytical reports and strategic recommendations.
- Reputation Management and Digital Communication: Monitor public perception, anticipate communication risks, and conduct strategic responses in digital environments.
- Community Management and Engagement: Build qualified relationships with strategic audiences, strengthening ties, mobilization, and sense of belonging to the cause.
- Channel Integration and Message Consistency: Ensure conceptual and editorial alignment across social networks, website, press, campaigns, and other communication fronts.
Benefits
- Meal allowance / Food voucher
- Medical insurance
- Dental insurance
- Transportation voucher or Parking
- Home office allowance
- Supplemental allowance (abono)
- Childcare assistance
- Onhappy
- KERA Saúde partnership
- Summer Friday (no make-up hours)
- Short Friday (with hours compensation)
- Birthday day off
- Wellness benefits (Wellhub (Gympass), SESC partnership, fruit in the office, and on-site massage)
- Company-wide collective vacation
- Holiday bridge days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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