Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media role at Nexus Medical focused on digital marketing strategies for clinics. Responsibilities include planning content and managing social media performance metrics.
Responsibilities
- Plan and execute the editorial strategy for clinics and medical practices
- Translate demand-generation objectives into content calendars, scripts, and reports that convert qualified leads
- Ensure delivery of three posts per week per client, meeting deadlines and volume targets (up to 15 accounts)
- Structure and define scripts for strategic content focused on performance and engagement
- Develop narratives and storytelling that connect with the target audience in a meaningful way
- Plan and schedule content and campaigns aligned with the agency's strategic goals
- Produce scripts that facilitate recording and improve content performance
- Deliver performance reports and implement adjustments based on metrics
- Work in synergy with editors and designers to ensure the quality of produced assets
- Support or perform video and image editing to optimize content delivery
- Monitor and analyze content performance, making adjustments as needed
Requirements
- Knowledge of storytelling methodologies and building effective narratives
- Strong command of digital marketing and content strategies, with understanding of conversion funnels
- Possess a portfolio or client case studies
- Proficiency in SEO techniques to optimize produced content
- Experience planning and executing editorial calendars
- Ability to create scripts for short-form videos (Reels/Shorts)
- Proficiency with content and social media management tools
- Skill in analyzing metrics and content performance on social media
- Ability to write persuasive and creative copy for multiple formats
Benefits
- Potential bonuses for exceeding client service targets
- Investment in courses for professional development
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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