Content & SEO Manager responsible for engaging content and SEO strategies at InsurTech company. Focused on brand visibility and organic growth through diverse content creation and optimization.
About the role
- SEO Specialist developing and executing strategies for multiple accounts in Makati City, Philippines. Conducting SEO audits, optimizing content, and analyzing performance metrics.
Responsibilities
- Develop and implement customized SEO strategies for multiple accounts business units.
- Manage and prioritize SEO tasks across various clients or internal teams.
- Ensure alignment with business goals and industry best practices for each account.
- Conduct technical SEO audits to identify and fix issues like indexation, crawlability, Core Web Vitals, and JavaScript SEO.
- Optimize website architecture, page speed, structured data, and mobile usability.
- Work closely with developers, content teams, and stakeholders to resolve SEO challenges across multiple accounts.
- Optimize meta tags, headings, URLs, and internal linking for multiple websites.
- Ensure content quality meets E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.
- Implement and manage schema markup to enhance search engine visibility.
- Develop and execute white-hat link-building strategies tailored for different clients/accounts.
- Conduct competitor backlink analysis and outreach campaigns.
- Monitor backlink profiles and disavow toxic links when necessary.
- Track and analyze SEO performance metrics across multiple accounts using Google Analytics (GA4), Google Search Console, and SEO tools.
- Generate custom reports and insights for different stakeholders or clients.
- Conduct SEO A/B testing to refine strategies and improve outcomes.
Requirements
- Bachelor’s degree in IT, Computer Science, Programming, or equivalent.
- With at least 3+ years of experience in SEO, with expertise in handling multiple accounts or clients.
- Experience working in a digital marketing agency is an advantage.
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, etc.).
- Must be knowledgeable with the Google workspace.
- Proficiency in Google Analytics 4, Google Search Console, and other website and search performance tools.
- Strong understanding of Google algorithms, search engine guidelines, and SEO best practices.
- Proficiency in Google Search Console, Google Analytics (GA4), and Google Tag Manager (GTM).
- Knowledge of technical SEO, including structured data, Core Web Vitals, and JavaScript SEO.
- Ability to prioritize and manage multiple projects efficiently.
- Strong analytical and reporting skills, with experience in creating SEO performance dashboards.
Benefits
- Paid Sick Leave and Vacation Leave
- Paid Bereavement
- Maternity & Paternity Leave
- Single Parent Leave
- Medical / Health Insurance
- Paid Holidays
- Training and Development Opportunities
- Company Service Awards
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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