Content & SEO Manager responsible for engaging content and SEO strategies at InsurTech company. Focused on brand visibility and organic growth through diverse content creation and optimization.
About the role
- SEO Growth Specialist focusing on on-page optimisation and user engagement at AI healthtech startup Heidi. Collaborating closely with teams for rapid global growth.
Responsibilities
- Lift engaged time, scroll depth, click throughs, etc. by improving hierarchy, layout, and readability, among others.
- Build hypotheses from analytics and research, run A/B tests, and promote winners. Maintain an experiment backlog and ship on a fortnightly cadence.
- Analyse session recordings, heatmaps, and surveys to find blockers and inform test ideas. Validate with small qualitative loops.
- Scope and ship with the Website and Design teams. Document requirements and success criteria. Close the loop with stakeholders.
- Use AI to generate test variants, pull insights, coordinate page updates, and streamline reporting without sacrificing editorial control.
Requirements
- 3+ years SEO experience, focusing on on-page optimisation
- Strong command of GA4 and Tag Manager, user insight and testing tools
- Proficient in CMS platforms, particularly Sanity
- Data-driven: Skilled at measuring impact and interpreting outcomes. Practical experience with funnel analysis and experiment design.
- Proactive: Self-driven, delivers iteratively, and consistently manages an efficient and well-organised experiment pipeline.
- Communication: Work effectively with designers and developers, providing reliable status updates across stakeholders.
- Adaptability: Up-to-date with SEO and UX trends, industry best practices, and emerging patterns in AI-driven search and top-of-funnel journeys.
- Bonus: Healthcare-related experience or medical background
Benefits
- Flexible hybrid working environment
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
Job title
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