SEO Specialist driving organic growth strategies for a Philippine business loan provider. Responsibilities include technical SEO, content creation, and performance tracking for optimized digital presence.
About the role
- SEO/AEO Specialist optimizing websites to improve search engine performance and AI visibility. Collaborating with cross-functional teams to analyze trends and implement data-driven strategies.
Responsibilities
- Review websites to ensure strong performance across search engines and AI platforms
- Conduct technical audits to identify issues with crawlability, indexability, and speed
- Perform data-driven keyword research and content reviews
- Apply E-E-A-T principles, Natural Language Processing, and Entity Optimization to ensure top rankings
- Build and manage Schema markup for data labeling
- Collaborate with Product, Design, and MarTech to deploy scalable improvements
- Track progress of market share growth in search and organic traffic
- Analyze data to find performance issues and content gaps
Requirements
- Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field
- 3+ years of hands-on experience in SEO, with early experience in AEO for high-authority sites
- Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements
- Experience in applying E-E-A-T to build brand credibility
- Strong knowledge of Core Web Vitals, Structured Data (JSON-LD), and bot/AI model behavior (crawling/indexing)
- Practical HTML/JavaScript/CSS knowledge to troubleshoot front-end rendering and communicate with engineering
- Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority
- Proficiency in keyword/prompt research, intent mapping, and metadata optimization for ‘people-first’ search
- Proficiency in Adobe Analytics and GA4 to evaluate complex datasets
- Strong experience of Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing
- Hands-on experience with SEMrush, Conductor, and Enterprise CMS environments
- A disciplined, data-backed approach to ROI targets
- Skilled in creating technical playbooks and leading internal workshops
- Comfortable with ambiguity and evolving best practices in AI search
- Proactive commitment to staying current with SEO/AEO trends and platform changes
- Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content, and Martech teams
- Ability to work closely with a Manager, contributing insights and recommendations while executing against agreed priorities
- Fluent in English
Benefits
- Meeting-free Friday afternoons
- Professional development opportunities
- Employee programs to foster community, learn, and grow
- Equal opportunity employer with reasonable accommodations for disabilities
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