Hybrid SEO Content Specialist

at Heidi Health

• Job title: SEO Content Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Makati City, Philippines

About the role

• SEO Content Specialist focused on content writing and optimisation for an AI healthtech company. Collaborating with the team to drive growth and enhance organic visibility.

Responsibilities

• Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.
• Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.
• Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.
• On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.
• AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.

Requirements

• 3+ SEO copywriting experience, excellent content writing ability, strong understanding of user intent
• Proficient in CMS platforms, particularly Sanity
• Analytical: Experience with SEO tools and analytics, data-driven decision making
• Initiative: Self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution
• Communication: Work effectively with designers, developers, and other stakeholders
• Adaptability: Up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth
• Bonus: Healthcare-related experience or medical background

Benefits

• Flexible hybrid working environment
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!