Content & SEO Manager responsible for engaging content and SEO strategies at InsurTech company. Focused on brand visibility and organic growth through diverse content creation and optimization.
About the role
- SEO Outreach Specialist focusing on link-building and strategic partnerships in AI healthtech. Join a diverse team creating global healthcare solutions leveraging cutting-edge technology.
Responsibilities
- Domain Prospecting: Identify and qualify high-relevance, authoritative domains and webpages aligned to priority topics and URLs.
- Link-building Campaigns: Run personalised email sequences to secure guest posts, quoted mentions, resource inclusions, etc. with agreed anchors and target URLs.
- Quality Validation: Verify dofollow, indexation, topical relevance, and placement quality by logging proofs, remediating changes, etc. (no paid/low-quality schemes)
- Outreach Automation: Pitch data stories or expert commentary to journalists and publishers while using tools to speed up prospecting, enrichment, sequencing, and QA and preserving human personalisation.
- Progress Reporting: Track pipeline, response rates, placement rates, link velocity, referral traffic, and ranking impact, among others (surface insights fortnightly)
Requirements
- 3+ years in SEO outreach with a portfolio of shipped placements
- Proficiency with Ahrefs and contact discovery tools
- Strong written communication and personalisation skills with high attention to detail
- Data-driven decision-making: Ability to assess authority, relevance, traffic, and risk
- Initiative: Self-starter with consistent follow-through and deadline reliability
- Adaptability: Up-to-date with link-building trends, organic outreach best practices, and new techniques in AI and domain authority growth
- Bonus: Healthcare-related experience or medical background
Benefits
- Flexible hybrid working environment
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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