Hybrid Content & SEO Manager

at VisitorsCoverage Inc.

• Job title: Content & SEO Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $140,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Santa Clara, United States

About the role

• Content & SEO Manager responsible for engaging content and SEO strategies at InsurTech company. Focused on brand visibility and organic growth through diverse content creation and optimization.

Responsibilities

• Write high-quality, engaging content, including articles, blog posts, press releases, email newsletters, video scripts, case studies, and LinkedIn posts.
• Conduct thorough keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
• Stay updated on SEO trends, AI SEO tools, algorithm changes, and content marketing strategies to ensure our content strategy remains competitive and innovative.
• Manage press releases via our partner sites and agencies.
• Create and maintain a streamlined quarterly content calendar.
• Proofread, edit, and publish content in our proprietary CMS and in WordPress.
• Perform quality control of all content and be fully accountable for the final published content.
• Publish and QA each article/blog once it’s live, troubleshoot if necessary.
• Brainstorm new content ideas with the larger marketing team to develop a comprehensive content strategy that aligns with business goals and drives organic growth.
• Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience. Proactively identify broken links, website content rendering, and duplicate content issues
• Provide monthly performance reports using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor content performance, keyword rankings, and gaps, offering actionable insights for optimization.
• Potential opportunity to manage a content specialist.

Requirements

• Minimum of 3-5 years of content marketing and SEO principles, including latest AI SEO experience
• Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and a data-driven approach to measuring content effectiveness.
• Exceptional writing, editing, and proofreading skills with the ability to create engaging content that resonates with the target audience.
• Strong experience using CMS (eg. WordPress). Knowledge of HTML, CSS is preferred.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Bachelor’s degree in English, Journalism, Communications, or a similar field.
• Experience in international marketing is a strong plus.

Benefits

• 100% company paid individual medical, dental, & vision insurance coverage
• Pet insurance
• Paid parental leave
• 401(k) retirement plan
• Paid time off for annual charity or volunteer work
• Generous paid time off
• Fitness/Wellness gym stipend
• Great work-life balance