Conduct comprehensive keyword research to identify opportunities that align with Weave’s business objectives and content strategy.
Optimize on-page and off-page SEO, including meta tags, headers, copy, and URL structures, to drive improved search rankings.
Collaborate with content creators and subject matter experts (SMEs) to develop and optimize high-quality content that aligns with SEO best practices and resonates with B2B software audiences.
Perform regular technical SEO audits to ensure Weave and TrueLark’s websites meet search engine standards, including speed optimization, site crawlability, and indexability.
Monitor and analyze SEO performance metrics, using insights to refine strategies and drive continuous improvement.
Stay up to date with the latest SEO trends, algorithm changes, and industry best practices.
Support the Marketing team in maximizing campaigns for additional organic success by identifying opportunities to integrate SEO strategies into broader marketing initiatives.
Assist in creating and maintaining SEO-related reporting dashboards.
Assist in the fulfillment of search optimization for other search algorithms (YouTube, Pinterest).
Report to SEO Manager.
Requirements
Minimum of 1 year of experience in an SEO or related role.
Strong ability in keyword research and data analysis.
Proven expertise in content marketing and optimization strategies.
Basic understanding of technical SEO for B2B software websites, including schema markup and structured data, hreflang implementation, and robots.txt.
Familiarity with marketing analytics tools (e.g., Google Analytics 4, Google Search Console, Ahrefs, Salesforce).
Experience with branded writing and content creation.
Working knowledge of HTML and CSS.
Experience in content management systems (CMS) such as WordPress, including page creation, optimization, and content updates.
An analytical mindset with the ability to interpret and act on performance data.
Strong communication skills, both written and verbal.
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
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