SEO Generalist driving organic visibility and traffic growth for Lovingly and partner florists. Collaborating on search strategies across local, web, and AI platforms with emphasis on systematic execution.
Responsibilities
Own organic visibility and traffic growth for
- Priority partner florist sites
- lovingly.com
- Local search surfaces (GMB/GBP, maps, local packs)
Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
Design and maintain templates for:
- Local and store pages
- Core landing pages and collections
- High-intent SEO surfaces on lovingly.com
Own local SEO hygiene for top partners:
- GBP category and content setup
- NAP consistency and basic citations
- URL + UTM standards for tracking
Set up and maintain SEO reporting across:
- GA4, Search Console, and core dashboards
- Partner-level scorecards where applicable
Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners
Requirements
Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
Are deeply curious about how SEO interacts with AI assistants and answer engines
Are comfortable owning both strategy and execution — you can design systems and do the work
Use AI and analytics tools as a core part of your process, not an afterthought
Can create clarity from ambiguity and move work forward without waiting for perfect specs
Are able to clearly communicate:
- What you’re doing
- Why it matters
- What you’re seeing in the data
Benefits
Health & Wellness: Comprehensive health insurance, dental, vision
Time Off: 22 days PTO + holidays + 4 Floating holidays
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