Hybrid SEO Manager

Posted last week

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About the role

  • Serve as the Above Market Single Point of Contact (SPOC) supporting the Zone Category eBusiness Manager and Market eBusiness Leads.
  • Drive the creation and implementation of holistic Search strategies—across SEO, SEM, eRetail, and Voice Search.
  • Collaborate with internal teams (Zone, IBS, MSE) and external partners (Google, Amazon, BrightEdge) to ensure best-in-class execution and innovation in Search.
  • Create, manage, and optimize paid and organic search programs across Search Engines, eRetailers, Platforms, and Voice Search.
  • Act as the primary owner of Search agency relationships at Zone/Market level and provide regular performance and optimization reports to stakeholders.
  • Support market teams with Search capability building—from beginner to advanced—via training sessions, workshops, webinars, and written guidelines.
  • Evaluate brands’ Search maturity and develop tailored Search Packs to build understanding and execution excellence.
  • Promote the adoption of global SBU and Search 2.0 frameworks across markets and brands.
  • Develop and localize keyword strategies aligned with business objectives to optimize content and performance.
  • Deliver actionable insights through regular reports and best practice documentation.
  • Ensure full utilization of IBS services and MSE solutions to meet strategic goals.
  • Stay updated on SEO/SEM trends and emerging technologies, sharing insights and recommendations with stakeholders.

Requirements

  • Proven Search experience with a holistic understanding of SEO, Paid Search, and eRetail.
  • International SEO project experience and agency background.
  • Team management experience (minimum 2 years, managing at least 2 SEO direct reports).
  • Minimum 5 years in digital marketing, with 4 years focused on SEO.
  • Experience working with large FMCG brands and complex organizational models.
  • Strong track record of delivering on KPIs and driving cross-market agendas.

Benefits

  • dynamic inclusive international working environment
  • many opportunities across different businesses
  • functions and geographies
  • working with diverse teams and cultures

Job title

SEO Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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