Hybrid SEO Manager

at Nestle

• Job title: SEO Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Meycauayan, Philippines

About the role

• SEO Manager driving the creation and implementation of Search strategies at Nestlé. Collaborating with teams and partners to enhance marketing performance across multiple markets.

Responsibilities

• Serve as the Above Market Single Point of Contact (SPOC) supporting the Zone Category eBusiness Manager and Market eBusiness Leads.
• Drive the creation and implementation of holistic Search strategies—across SEO, SEM, eRetail, and Voice Search.
• Collaborate with internal teams (Zone, IBS, MSE) and external partners (Google, Amazon, BrightEdge) to ensure best-in-class execution and innovation in Search.
• Create, manage, and optimize paid and organic search programs across Search Engines, eRetailers, Platforms, and Voice Search.
• Act as the primary owner of Search agency relationships at Zone/Market level and provide regular performance and optimization reports to stakeholders.
• Support market teams with Search capability building—from beginner to advanced—via training sessions, workshops, webinars, and written guidelines.
• Evaluate brands’ Search maturity and develop tailored Search Packs to build understanding and execution excellence.
• Promote the adoption of global SBU and Search 2.0 frameworks across markets and brands.
• Develop and localize keyword strategies aligned with business objectives to optimize content and performance.
• Deliver actionable insights through regular reports and best practice documentation.
• Ensure full utilization of IBS services and MSE solutions to meet strategic goals.
• Stay updated on SEO/SEM trends and emerging technologies, sharing insights and recommendations with stakeholders.

Requirements

• Proven Search experience with a holistic understanding of SEO, Paid Search, and eRetail.
• International SEO project experience and agency background.
• Team management experience (minimum 2 years, managing at least 2 SEO direct reports).
• Minimum 5 years in digital marketing, with 4 years focused on SEO.
• Experience working with large FMCG brands and complex organizational models.
• Strong track record of delivering on KPIs and driving cross-market agendas.

Benefits

• dynamic inclusive international working environment
• many opportunities across different businesses
• functions and geographies
• working with diverse teams and cultures