Manager of Organic Search responsible for SEO and AEO strategies in a marketing agency. Leading a team in executing organic campaigns and client relationship management with data - driven insights.
About the role
- SEO Manager driving the creation and implementation of Search strategies at Nestlé. Collaborating with teams and partners to enhance marketing performance across multiple markets.
Responsibilities
- Serve as the Above Market Single Point of Contact (SPOC) supporting the Zone Category eBusiness Manager and Market eBusiness Leads.
- Drive the creation and implementation of holistic Search strategies—across SEO, SEM, eRetail, and Voice Search.
- Collaborate with internal teams (Zone, IBS, MSE) and external partners (Google, Amazon, BrightEdge) to ensure best-in-class execution and innovation in Search.
- Create, manage, and optimize paid and organic search programs across Search Engines, eRetailers, Platforms, and Voice Search.
- Act as the primary owner of Search agency relationships at Zone/Market level and provide regular performance and optimization reports to stakeholders.
- Support market teams with Search capability building—from beginner to advanced—via training sessions, workshops, webinars, and written guidelines.
- Evaluate brands’ Search maturity and develop tailored Search Packs to build understanding and execution excellence.
- Promote the adoption of global SBU and Search 2.0 frameworks across markets and brands.
- Develop and localize keyword strategies aligned with business objectives to optimize content and performance.
- Deliver actionable insights through regular reports and best practice documentation.
- Ensure full utilization of IBS services and MSE solutions to meet strategic goals.
- Stay updated on SEO/SEM trends and emerging technologies, sharing insights and recommendations with stakeholders.
Requirements
- Proven Search experience with a holistic understanding of SEO, Paid Search, and eRetail.
- International SEO project experience and agency background.
- Team management experience (minimum 2 years, managing at least 2 SEO direct reports).
- Minimum 5 years in digital marketing, with 4 years focused on SEO.
- Experience working with large FMCG brands and complex organizational models.
- Strong track record of delivering on KPIs and driving cross-market agendas.
Benefits
- dynamic inclusive international working environment
- many opportunities across different businesses
- functions and geographies
- working with diverse teams and cultures
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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