About the role

Head of SEO leading Covers.com to dominate the online sports betting landscape. Reporting to the Chief Sports Officer and driving SEO strategies for growth.

Responsibilities

Lead and mentor a team of SEOs with a focus on advancing on-page optimization impact.
Ensuring smooth day-to-day operations across the SEO team and projects/initiatives that operate in conjunction with other teams within the group
Future planning - responsibility for the long-term organic strategy for Covers.com (initiative planning, resources, timeframes and execution)
Team Management - Goals, Growth, Training and Development. Setting the right expectations to not only meet agreed deliverables but smash through them.
Culture Shift > SEO First: Turn SEO into a key component of the leadership team, future direction and strategy
Managing key tools and expenses associated with SEO and Covers.com to ensure teams have what they need and can drive forward at pace.
Be the unblocker in SEO - consistently working to make sure processes are as smooth as possible, key operations and deadlines are met, helping to filter out the noise so that individuals and teams can stay focused and deliver.
Oversee and resolve complex technical SEO challenges for a large-scale, enterprise-level website.
Drive link-building initiatives to strengthen domain authority and expand organic visibility.

Proven experience within a leadership team, working in collaboration with peers, earning trust and respect, and together making decisions that ensure growth & profitability for the business
Proven success in developing and implementing SEO strategies with long-term results (ideally for multiple verticals & geographies).
Ability to oversee and drive SEO strategy whilst still working at pace and ensuring creative excellence.
Proactive awareness and anticipation of the latest industry innovations, tools, digital channels, and the role of SEO
Natural coach, mentor, and talent magnet, able to motivate and provide direction to the team, setting clear objectives and development plans.
It would also be great, but not essential, if you had:
Driver (not passive) & International exposure across a big brand/s
Experience of driving organic content strategies to support organic growth and expansion
Product Thinker, Scale Thinker, Holistic Brand Thinker (not just base SEO).

Super smart colleagues to work alongside and learn from.
Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Long-term incentive plan so we can all share in the growth and success of Legend.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!