JO
JobMatchingPartnerHead of SEO
Head of SEO for a lead generation company driving organic growth for casino and sportsbook brands. Leading SEO initiatives across multiple domains and navigating competitive markets.
About the role
- Fine-tune LLMs, build and deploy generative AI systems that drive eCommerce revenue
- Design, automate, and integrate chatbots that assist customers and close sales
- Craft and optimize AI-generated SEO content (product pages, blogs, meta content) to rank and convert
- Customize models for dynamic pricing, personalized recommendations, and other eCommerce features
- Use AI, CRM, and CDP data to drive segmentation and personalization across channels (web, email, direct mail, paid)
- Run rigorous test-and-learn programs: A/B test prompts, tweak outputs, and analyze conversion impact from chatbot to checkout
- Monitor and implement content moderation and defenses against fake reviews and poisoned content
- Cross-train non-technical teams on prompt best practices and AI usage
- Stay current on generative AI trends, test new techniques, and report findings to the team
Requirements
- 2+ years of driving real revenue in eCommerce using generative AI tools
- Fluent with generative AI models (GPT, Claude, Gemini, Perplexity) and prompt engineering
- Experience fine-tuning LLMs and deploying models (RAG systems and intelligent agents a bonus)
- Experience customizing LLMs for dynamic pricing, personalized recommendations, or similar eCommerce use cases
- Experience designing, automating, or integrating conversational chatbots
- Knowledge of NLP techniques to improve query understanding across D2C, marketplaces, and B2B
- Proven SEO experience building and ranking AI-generated product pages, blogs, and meta content
- Experience using AI, CRM, and CDP data for segmentation and personalization across web, email, direct mail, and paid
- Strong A/B testing and experimentation skills (including prompt/output testing and conversion analysis)
- Experience implementing content moderation, detecting fake reviews, and defending against poisoning attacks
- Ability to cross-train non-technical teams on prompt best practices
- Demonstrated track record of optimizing CPAs, scaling ROAS, and driving conversions
Benefits
- A generous healthcare package
- Monthly team events and activities
- Flexible Stat Holidays with the option to bank days for later use
- Weekly team lunches
- Casual dress code
- Incredible dog friendly Yaletown office one block from SkyTrain
- Remote work option if preferred
- Above-market pay for the right person (salary discussed after interview)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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