MZ
SEO & Analytics professional at MZ enhancing digital presence and data - driven strategies.
About the role
- Help grow Grammarly’s visibility and traffic through both traditional search engine optimization (SEO) and emerging generative engine optimization (GEO) strategies.
- Report to the Director of Organic Acquisition and work with the SEO Lead to build and execute on innovative SEO strategies across multiple websites (Grammarly, Coda.io, and Superhuman).
- Collaborate with content strategists, engineers, product marketers, and data analysts to implement best practices, conduct keyword and AI prompt research, optimize onsite content and metadata, support offsite initiatives, and ensure web properties perform across search engines and AI-driven discovery platforms.
- Contribute to GEO efforts by analyzing prompt/query patterns, developing optimization guidelines, and supporting experiments that measure how platforms like Google AI Overviews, ChatGPT, and Perplexity surface and cite content.
- Execute SEO projects and optimizations on core landing pages, including on-page, off-page, and technical SEO best practices.
- Contribute keyword research, query/prompt analysis, and content optimization recommendations for both traditional search and AI-driven answer engines.
- Collaborate with Brand and Acquisition teams on new website launches to provide SEO/GEO insights for product and feature introductions.
- Assist in selecting tools and/or partners for LLM & GEO tracking and query/prompt exploration.
- Partner with internal partners or vendors to support frameworks for quantifying the impact of AI search, including analytics, sentiment analysis, and performance metrics.
- Work with the data science team to contribute metrics and data stories that guide optimizations.
- Conduct routine site health checks, basic audits, and competitive research to identify opportunities.
- Work on both B2B and B2C SEO and monitor SEO and GEO trends, sharing relevant updates with the team.
Requirements
- Is developing well-rounded skills in SEO, with familiarity in on-page, off-site, and technical aspects.
- Is curious about and has some exposure to GEO/AI-driven search optimization.
- Uses data to form insights and contribute to decision-making within their immediate team.
- Has experience prioritizing tasks across short- and medium-term horizons.
- Collaborates well with immediate and adjacent teams to move projects forward.
- Delivers high-quality work with minimal rework and takes ownership of tasks from start to finish.
- Is building knowledge of core Grammarly audiences and considers user impact when making recommendations.
- Is eager to expand their expertise in SEO, GEO, and AI-driven search trends.
- Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
- Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
- Bonus Points For: Experience with both B2C and B2B SEO.
- Bonus Points For: Experience with International SEO
- Bonus Points For: More advanced knowledge of technical SEO
- Bonus Points For: Experience with high-traffic-volume websites (greater than 5M visitors/month)
- Bonus Points For: Exposure to SEO A/B testing.
- Bonus Points For: Experience using enterprise SEO tools (e.g., Ahrefs, Semrush, seoClarity) and/or GEO tracking tools like Profound.
- Bonus Points For: Familiarity with AI search engines like ChatGPT, Perplexity, or Google’s AI Overviews.
Benefits
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
- Dynamic hybrid working model and flexible work arrangements
- Competitive base pay (market-based approach)
Job title
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Degree requirement
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