Senior Web Experience Strategy & UX Specialist improving web experience capabilities focusing on healthcare provider audience. Working within the EMEA region's Global Digital Marketing team.
Responsibilities
Act as a strong EMEA WebX partner and support our strategic roadmap for both provider and consumer audiences
Lead the exploration of new web capabilities such as interactive tools, dynamic content, and advanced analytics integrations
Work closely with Brand, Analytics, Creative, MarTech, and other teams to align features with user needs and business goals
Optimize customer journeys to ensure smooth and engaging navigation
Stay ahead of web trends, ensuring all initiatives meet web design trends, as well as privacy, accessibility, and compliance standards
Help scale web performance best practices across our websites with an emphasis on technical SEO and mobile-first experiences
Requirements
10+ years of experience in digital marketing, web strategy, or product management
Experience developing and influencing technical roadmaps for large-scale websites
Deep knowledge of modern web experience capabilities including site personalization, CMS modules, digital self-service, and user journey architecture
Familiarity with platforms and tools such as WordPress, HubSpot, Adobe Experience Manager, A/B Tasty, GA360, Looker, and DataDog
Strong understanding of privacy, accessibility, and compliance requirements in regulated industries
Excellent critical thinking, problem solving, and communication skills
Experience with agile methodologies and experimentation frameworks is preferred
Fluent English required; additional languages are a plus.
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