Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Senior Product Marketing Manager driving strategic product marketing for an AI-powered customer engagement platform. Collaborating with cross-functional teams to support growth and engagement initiatives.
Responsibilities
- Define positioning and go-to-market strategies for our partner ecosystem.
- Lead initiatives that generate new pipelines and support buyer engagement across the customer journey.
- Collaborate closely with Sales, Revenue Marketing, Partnerships, and Product teams.
- Develop and execute marketing strategies that drive net new pipeline and ARR across inbound, outbound, and partner channels.
- Define and launch GTM strategies for partner solutions and integrations.
- Create compelling positioning and messaging that highlights the value of our partner ecosystem.
- Conduct ongoing market and competitive research to identify trends, opportunities, and inform partner-focused strategies.
Requirements
- 5–7+ years in Product Marketing or Partner Marketing roles.
- Proven success driving go-to-market for SaaS integrations or ecosystems.
- Strong storytelling, positioning, and communication skills.
- Ability to work cross-functionally and influence across Product, Partnerships, and Sales.
- Data-driven approach to measuring marketing and enablement impact.
- Experience with B2B SaaS and API-driven integrations (Nice-to-Haves).
- Familiarity with enablement tools (Nice-to-Haves).
- Exposure to partner co-marketing or channel marketing (Nice-to-Haves).
- Content operations or content marketing background (Nice-to-Haves).
Benefits
- 🚀 Career growth with clear departmental tracks and support from your manager.
- 🌍 Hybrid working + 2 months per year to work abroad.
- 🧘 Mental health support with free sessions from on-demand psychologists (OpenUp).
- 📚 Learning budget + 2 extra days off to attend courses or conferences.
- 🌴 28 vacation days to rest, recharge, and travel
- 🚆 Travel reimbursement to our Utrecht HQ.
- 📶 Monthly internet & phone allowance to stay connected.
- 🗣️ Dutch courses for our international colleagues.
- 🍴 Daily warm lunches prepared by our workplace experience team when you’re at our beautiful Utrecht office.
- 🛫 Sabbatical: After two years, enjoy up to three months away (unpaid) to rest, recharge, or see the world.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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