Global Transportation & Energy Marketing Leader at 3M driving marketing strategies for Transportation & Energy verticals. Building and leading the marketing team while collaborating with global executives and stakeholders.
About the role
- Craft go-to-market strategies for new product launches, feature releases, and major platform updates
- Develop and distribute messaging and positioning that resonates with target audiences across personas and segments
- Produce sales enablement tools such as battlecards, product one-pagers, pitch decks, and competitive analyses
- Collaborate with product managers to articulate user benefits of Spektrix technical capabilities
- Ensure product pages, solution content, and collateral on the website and other channels are up to date
- Draft and communicate go-to-market product communications and marketing strategy
- Project manage rollouts of new features and products from a marketing and communications standpoint
- Lead partner marketing: design joint marketing programs, co-branded campaigns, events, webinars, and case studies
- Create and distribute partner enablement materials and maintain partner communications cadence
- Manage partner performance metrics and track KPIs such as product adoption, partner-driven leads, and win rates
- Partner with sales and client success to collect feedback, refine messaging, and guide product communications
- Identify gaps in the product communication strategy and propose fixes
- Bring creative ideas to the marketing team and project manage their development
Requirements
- Proven experience in successful B2B SaaS product and/or partner marketing
- Proven experience owning product launches or managing GTM strategies
- Strong project management and organizational skills
- Excellent written and verbal communication skills with the ability to distill complex concepts
- Familiarity with CRM and marketing automation platforms
- Experience working across time zones
- Experience with channel or ecosystem marketing
- Background in working with APIs, integrations, or technical partner solutions
Benefits
- Flexible working with support for WFH set up. Different teams may have different practices that require people in the office or online at specific times.
- NHS top up scheme (covering dental, optical, therapy & counselling, prescription and other health related costs)
- Continuous development supported by Line manager, learning budget
- Enhanced Maternity, Adoption & Shared Parental Leave
- 35 days paid leave annually, inclusive of annual leave, bank holidays and a birthday day off, all able to use flexibly
- 4 weeks paid sabbatical after 5 years of service
- 2 volunteering days per year
- Company pension scheme of 4%
- Free snacks, drinks and breakfast items in all our offices
- Varied range of regular socials across all our offices
- Cycle to work & Season Ticket Loans
- Travel stipend for commuting
- Working from home: employer provides reasonable support and all the hardware you need to get started
- Travel for business (other than commuting) covered by Spektrix
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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