Trade Marketing Analyst ensuring strategic alignment and execution of marketing campaigns. Collaborating with commercial leadership to drive results through trade strategies.
About the role
- Global Marketing Manager at GSK leading strategy for specialty care launches. Collaborating with diverse teams to drive brand growth in a dynamic and innovative environment.
Responsibilities
- Play a lead role in partnering with MCT markets & regional leads in launch excellence including readiness and optimization for a multi-indication blockbuster biologic
- Build exceptional brand knowledge as well as an understanding of the brand strategy and core value proposition
- Drive creation of launch deliverables, content development and partner with LOCs to support their localization
- Support external expert engagement program and congress strategy
- Drive the agencies involved in content creation and coordinate development in close collaboration with medical, and drive timely and relevant content launches to markets, including approval process
- Partner and influence a large complex cross-functional team including Global medical, market access, insights, and clinical development
Requirements
- Bachelor’s degree in business, marketing, or a related field
- proven experience in pharmaceutical marketing, including brand planning and execution (ideally in specialty care)
- demonstrated strategic capability: ability to synthesize insights, competitive dynamics, and market needs into clear actionable strategies & tactics
- demonstrated agility & accountability: solution orientation and strong collaborative spirit
- strong project management skills with the ability to manage complex, multi-disciplinary initiatives
- excellent communication and collaboration skills, with experience working in a fast paced, complex, and often ambiguous environment while remaining flexible, proactive, resourceful, and efficient.
Benefits
- competitive salary
- annual bonus based on company performance
- healthcare and wellbeing programmes
- pension plan membership
- shares and savings programme
- hybrid working model
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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